{"id":758,"date":"2011-01-27T11:51:22","date_gmt":"2011-01-27T16:51:22","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=758"},"modified":"2011-01-27T11:51:22","modified_gmt":"2011-01-27T16:51:22","slug":"why-every-recording-artist-needs-a-website","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2011\/01\/why-every-recording-artist-needs-a-website\/","title":{"rendered":"Why every recording artist needs a website"},"content":{"rendered":"

\"\"<\/a>Archimedia Studios is a \u00a0huge advocate for bands and musicians having official websites. We maintain that a professionally designed website must serve as the foundation (hub of a wheel) in any Internet marketining or branding strategy for a musician or band \u00a0with the many social media outlets (the spokes of the wheel) deployed \u00a0to aggregate \u00a0fans to your website. Social media is a great way to update your fans, but with Facebook\u2019s current news feed algorithm and Twitter being updated nearly every .0000001 seconds, your updates are likely to go unnoticed if your fans are not online at the exact moment that you publish the update. And even then they are not guaranteed to see it.<\/p>\n

Here are our reasons why bands and musicians should have their own websites :<\/p>\n

    \n
  1. You own your website.<\/strong> There is no fear of being deleted because you are being too \u201ccommercial\u201d or violating any 3rd-party terms of service.<\/li>\n
  2. You can\u00a0claim your brand on the web<\/strong> and prevent others from taking your name.<\/li>\n
  3. You are creating your own\u00a0brand equity,<\/strong> instead of relying on 3rd party websites.<\/li>\n
  4. You increase your\u00a0web exposure.<\/strong><\/li>\n
  5. You develop a stable presence on the web.<\/strong> You never know if that 3rd party website will exist in the future (MySpace?) or be as relevant. \u00a0How much time was devoted by artists on Myspace the past 5 years? \u00a0What would happen to all your \u00a0email addresses tht were captured, as opposed to capturing fan email addresses through your own \u00a0official site.<\/li>\n
  6. You control your search engine results.<\/strong> Be ranked #1 for your artist\/band name. If you have your own dedicated domain name it is easier and also you can receive search \u201cjuice\u201d or \u201cpagerank\u201d to your official page by linking to your official site from social sites as well as others linking to you.<\/li>\n
  7. Building a brand is a\u00a0long-term<\/strong> strategy.<\/li>\n
  8. Visitors to your website have a\u00a0much higher sales conversion ratio<\/strong> than 3rd party sites.<\/li>\n
  9. You control your own brand, image, and user experience,<\/strong>instead of relying on what a 3rd party service provides.<\/li>\n
  10. You portray\u00a0professionalism and legitimacy.<\/strong> Would anyone in the press or in the music industry take you more seriously if you had a website or if you did not have a website? First impressions count.<\/li>\n
  11. You can funnel and aggregate all your social media and widgets in one location, where it is\u00a0convenient<\/strong> for your fans to find information about you.<\/li>\n
  12. Flexibility.<\/strong> You can create polls and add any programming, widgets or any modules of your choice without being limited to 3rd party restrictions.<\/li>\n
  13. You can own your shopping cart and\u00a0keep more profit<\/strong> from your sales.<\/li>\n
  14. You can add your own\u00a0advertising and sponsors<\/strong> on your page.<\/li>\n
  15. You can offer\u00a0unique product bundles and exclusive contests <\/strong>for your fans.<\/li>\n
  16. You\u00a0build credibility<\/strong> with your fans as well as can create a fan club area for your superfans as well as dedicated message boards to interact with your fan.<\/li>\n
  17. You can\u00a0strengthen your online presence<\/strong> by linking to and from all your social media profiles.<\/li>\n
  18. You can add tracking code like\u00a0Google Analytics to measure your performance and see what parts of your site get the most traffic. Using such metrics can help you measure your site performance and sales, and assist you in making changes to improve your bottom line profitability.<\/li>\n
  19. You can\u00a0collect emails and create a newsletter<\/strong> designed to keep you in touch with your fans, give them up-to-date news and increase sales. It is more expensive to acquire new fans than to maintain your current following. Recurring sales are integral to your success<\/strong><\/li>\n
  20. Invest in yourself and not others.<\/strong> Websites are like cheap virtual real estate property. Why wouldn\u2019t you invest in your domain name for only the costs of a few Starbucks a year?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Archimedia Studios is a \u00a0huge advocate for bands and musicians having official websites. We maintain that a professionally designed website must serve as the foundation (hub of a wheel) in any Internet marketining or branding strategy for a musician or band \u00a0with the many social media outlets (the spokes of the wheel) deployed \u00a0to aggregate […]<\/p>\n","protected":false},"author":4,"featured_media":766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-758","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=758"}],"version-history":[{"count":14,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/758\/revisions"}],"predecessor-version":[{"id":775,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/758\/revisions\/775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/766"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}