USP<\/a> and budget.<\/p>\n2.\tTargeting everyone instead of focusing on a specific target audience.<\/p>\n
3.\tMisrepresenting your experience and making unsubstantiated claims.<\/p>\n
4.\tBeing inconsistent with your marketing message.<\/p>\n
5.\tIgnoring your existing paying clients and only marketing to the unknown.<\/p>\n
6.\tNot listening to feedback on your marketing activities.<\/p>\n
7.\tFollowing the competition instead of creating your own place in the market.<\/p>\n
8.\tNot following up with leads quickly.<\/p>\n
9.\tNot editing\/proofreading your copy before going public.<\/p>\n
10.\tUnderestimating customer service and the power of word of mouth.<\/p>\n
11.\tNot having business cards on you at all times.<\/p>\n
Online Marketing Mistakes<\/h2>\n
12. Forgetting to test your site across various platforms and browsers.<\/p>\n
13. Not updating your site design or content, ever.<\/p>\n
14. Assuming SEO will take care of itself.<\/p>\n
15. Ignoring the needs of your target audience when writing your site content.<\/p>\n
16. Not including easy-to-find contact information.<\/p>\n
17. Blanketing your business web site with ads that distract from your core message.<\/p>\n
18. Copying content from competitors\u2019 web sites.<\/p>\n
19. Not providing an informative and engaging About page.<\/p>\n
Email Marketing Mistakes<\/h2>\n
20. Sending messages to people who have not opted in.<\/p>\n
21. Selling your subscribers\u2019 contact information.<\/p>\n
22. Blatantly spamming by sending unrelated and unwanted messages.<\/p>\n
23. Not testing HTML emails in many types of email clients.<\/p>\n
24. Making it hard to subscribe or to unsubscribe.<\/p>\n
25. Not including a specific call to action in every email.<\/p>\n
26. Not testing email personalization to avoid <firstname> tags.<\/p>\n
27. Over packing your emails with competing messages.<\/p>\n
28. Underestimating your subject line.<\/p>\n
29. Leaving the copywriting as an afterthought.<\/p>\n
30. Ignoring your statistics and failing to tailor your messages accordingly.<\/p>\n
Social Media Marketing Mistakes<\/h2>\n
31. Ignoring your online reputation.<\/p>\n
32. Forgetting it\u2019s a marathon, not a sprint and cramming in too much, too fast.<\/p>\n
33. Not updating your profiles regularly and keeping them consistent.<\/p>\n
34. Focusing on sales instead of forming real relationships.<\/p>\n
35. Overlooking the importance of conversations.<\/p>\n
36. Not having a recognizable image across social media.<\/p>\n
37. Not updating your blog on a regular basis.<\/p>\n
38. Trying to be everywhere, all the time.<\/p>\n
Alyssa Gregory<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"Common Marketing Mistakes 1. Not being prepared with a marketing plan,\u00a0USP and budget. 2. Targeting everyone instead of focusing on a specific target audience. 3. Misrepresenting your experience and making unsubstantiated claims. 4. Being inconsistent with your marketing message. 5. Ignoring your existing paying clients and only marketing to the unknown. 6. Not listening to […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-68","post","type-post","status-publish","format-standard","category-marketing-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":3,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/68\/revisions"}],"predecessor-version":[{"id":82,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/68\/revisions\/82"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}