{"id":540,"date":"2011-01-04T18:54:48","date_gmt":"2011-01-04T23:54:48","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=540"},"modified":"2011-02-24T10:05:08","modified_gmt":"2011-02-24T15:05:08","slug":"the-best-times-to-post-to-your-facebook-fan-page","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2011\/01\/the-best-times-to-post-to-your-facebook-fan-page\/","title":{"rendered":"The Best Times to Post to your Facebook Fan Page"},"content":{"rendered":"<p>We know that users are spending increasing amounts of\u00a0time online on social networks like\u00a0Facebook, but when exactly are users the most active? Social media management company\u00a0Vitrue recently\u00a0\u00a0released a study that identifies the days and hours users are most active on the Facebook channels maintained by companies and brands.<\/p>\n<p>For the\u00a0study, Vitrue analyzed\u00a0Facebook<a rel=\"http:\/\/www.blippr.com\/apps\/336650-Facebook.whtml\" href=\"http:\/\/www.blippr.com\/apps\/336650-Facebook\" target=\"_blank\"><\/a> post data from August 10, 2007 to October 10, 2010 from more than 1,500 brand streams \u2014 more than 1.64 million posts and 7.56 million comments in all. Shares and \u201clikes\u201d were not included in the study.<\/p>\n<p>Here are some of the big takeaways:<\/p>\n<ul>\n<li>The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.<\/li>\n<li>The biggest spike occurs at 3:00 p.m. ET on weekdays.<\/li>\n<li>Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.<\/li>\n<li>Fans are less active on Sunday compared to all other days of the week.<\/li>\n<\/ul>\n<hr \/>\n<h2>Morning Posts Are More Effective<\/h2>\n<hr \/>\n<p>Although most posts and comments appear around 3:00 p.m. ET, posts published in the morning tend to perform better than those published in the afternoon.<\/p>\n<p>Vitrue\u2019s data indicates that morning brand posts are 39.7% more effective in terms of user engagement than those published in the afternoon.<\/p>\n<p>Additionally, the top of the hour (:0 to :15 minutes) tend to see more interaction than other parts of the hour. The second half of the hour (:30 to :45 minutes) is the second most popular time for interaction.<\/p>\n<p>This makes sense if you think about how meetings and breaks are scheduled. A quick check on Facebook before heading into another meeting or task might be more likely to happen at the top of an hour than in the middle or toward the end.<\/p>\n<hr \/>\n<h2>Why This Matters<\/h2>\n<hr \/>\n<p>Ultimately, the goal for brands on Facebook is to be able to engage with their fans, customers or potential customers and to promote a message.<\/p>\n<p>65% of Facebook users only access the site when they\u2019re not at work or school \u2014 typically early morning or evening. That means that if you\u2019re making social media only a part of a 9 to 5 work day, you might be missing out on connecting with consumers during the times they\u2019re likely to be online.\u201d<\/p>\n<p>Vitrue\u2019s findings match that sentiment. Knowing when users are engaging and interacting with your page can be crucial to getting the most effective message across.<\/p>\n<p>To be clear, this data is going to continue to shift as usage patterns shift. There is more to knowing when users are active to designating a publishing schedule. After all, if all publishers pushed out content at the same time, users would be overwhelmed and the net gain might disappear.<\/p>\n<p>Still, following these type of usage patterns is an important part of maximizing the way brands and users can communicate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We know that users are spending increasing amounts of\u00a0time online on social networks like\u00a0Facebook, but when exactly are users the most active? Social media management company\u00a0Vitrue recently\u00a0\u00a0released a study that identifies the days and hours users are most active on the Facebook channels maintained by companies and brands. For the\u00a0study, Vitrue analyzed\u00a0Facebook post data from [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-540","post","type-post","status-publish","format-standard","category-social-media-marketing","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=540"}],"version-history":[{"count":4,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/540\/revisions"}],"predecessor-version":[{"id":978,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/540\/revisions\/978"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}