{"id":522,"date":"2011-01-03T11:43:21","date_gmt":"2011-01-03T16:43:21","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=522"},"modified":"2011-02-24T10:06:01","modified_gmt":"2011-02-24T15:06:01","slug":"gen-y-hooked-on-social-media-brands","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2011\/01\/gen-y-hooked-on-social-media-brands\/","title":{"rendered":"Gen-Y Hooked on Social Media, Brands"},"content":{"rendered":"<p>Digital media is trouncing traditional channels among up-and-coming\u00a0Millennials: 81% of affluent Gen-Y adults use\u00a0Facebook every day\u2014roughly double the number who read newspaper content (45%) or watch TV (44%) daily,\u00a0according to a new study by\u00a0L2. Moreover, 45% of such consumers read at least one blog every day.<\/p>\n<p>Gen-Y affluents are 27 years old on average, and they are on a path to earn over $100,000 annually in the short term, and double that income within the next five years, according to the study.<\/p>\n<p>Facebook is fundamental among Gen-Y affluents:<\/p>\n<ul>\n<li>Over one-half say their attitudes about brands are shaped by Facebook.<\/li>\n<li>54% have &#8220;liked&#8221; a brand on Facebook in the previous month.<\/li>\n<li>38% have posted a comment in the previous month.<\/li>\n<li>30% have &#8220;shared&#8221; brands with their networks in the previous month.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Digital media is trouncing traditional channels among up-and-coming\u00a0Millennials: 81% of affluent Gen-Y adults use\u00a0Facebook every day\u2014roughly double the number who read newspaper content (45%) or watch TV (44%) daily,\u00a0according to a new study by\u00a0L2. Moreover, 45% of such consumers read at least one blog every day. Gen-Y affluents are 27 years old on average, and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-522","post","type-post","status-publish","format-standard","category-social-media-marketing","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=522"}],"version-history":[{"count":2,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/522\/revisions"}],"predecessor-version":[{"id":980,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/522\/revisions\/980"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}