{"id":4494,"date":"2017-11-06T15:23:56","date_gmt":"2017-11-06T20:23:56","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=4494"},"modified":"2017-11-06T15:39:54","modified_gmt":"2017-11-06T20:39:54","slug":"a-thunderous-opening-for-marvels-thor-ragnarok","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2017\/11\/a-thunderous-opening-for-marvels-thor-ragnarok\/","title":{"rendered":"A Thunderous Opening for Marvel’s Thor: Ragnarok"},"content":{"rendered":"

 <\/p>\n

\"\"Thor: Ragnarok is the 17th straight number one opening for Disney\/Marvel!<\/b><\/p>\n

Disney and Marvel’s Thor: Ragnarok<\/b><\/b> got the 2017 holiday movie season started in strong fashion, delivering $123 million as the Marvel Cinematic Universe continues to flex its muscles.<\/p>\n

This haul places it as the seventh largest opening ever for a film in the MCU, only after The Avengers<\/em>, Avengers: Age of Ultron<\/em>, Captain America: Civil War<\/em>, Iron Man 3<\/em>, Guardians of the Galaxy Vol. 2<\/em> and Iron Man 2<\/em>.<\/p>\n

On average, films in the MCU deliver 2.72x multipliers, which would put Ragnarok<\/b>‘s domestic run over $330 million if it merely holds to the average, but we’re expecting it to play a bit better thanks in large part to strong reviews and opening weekend audience reception.<\/p>\n

To go along with the film’s “A” CinemaScore,\u00a0the 13th consecutive A-range for Marvel Studios, opening weekend audiences were 56% male vs. 44% female, and of the overall audience, 63% were over the age of 25. One sign Disney and Marvel has to enjoy, beyond the fact Ragnarok<\/b> debuted with $35+ million more than Thor: The Dark World<\/b>, is audience demographics were closer to a 50\/50 split than its predecessor, whose opening weekend audience was 62% male.<\/p>\n

Internationally, in its second weekend the film is now playing in nearly the entire international marketplace tallying in to date $308 million. Thus, bringing the worldwide box office to $431 million.<\/p>\n

Ragnarok<\/b> signifies the 17th film in the Marvel Cinematic Universe and its performance has now pushed the franchise over $13 billion globally and over $5 billion domestically.<\/p>\n

Next up for the franchise is\u00a0February\u2019s Black Panther<\/em>, May\u2019s Avengers: Infinity War<\/em> and July\u2019s Ant-Man and the Wasp<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Thor: Ragnarok is the 17th straight number one opening for Disney\/Marvel! Disney and Marvel’s Thor: Ragnarok got the 2017 holiday movie season started in strong fashion, delivering $123 million as the Marvel Cinematic Universe continues to flex its muscles. This haul places it as the seventh largest opening ever for a film in the […]<\/p>\n","protected":false},"author":4,"featured_media":4499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-4494","post","type-post","status-publish","format-standard","has-post-thumbnail","category-articles","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/4494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=4494"}],"version-history":[{"count":4,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/4494\/revisions"}],"predecessor-version":[{"id":4500,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/4494\/revisions\/4500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/4499"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=4494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=4494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=4494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}