{"id":448,"date":"2010-12-14T18:06:41","date_gmt":"2010-12-14T23:06:41","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=448"},"modified":"2010-12-14T18:06:52","modified_gmt":"2010-12-14T23:06:52","slug":"films-15-second-rule","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2010\/12\/films-15-second-rule\/","title":{"rendered":"Film’s 15 Second Rule"},"content":{"rendered":"

\"\"<\/a>The 15 Second Rule<\/h1>\n

Patience is hard for video shooters. I guess it\u2019s because we\u2019re human, and humans generally struggle with it.<\/p>\n

Still, if you have a little patience when you\u2019re shooting video, you\u2019ll be happier with your results. For example, there\u2019s the 15 second rule. It\u2019s simple, but it will make your life a lot easier.<\/p>\n

Here\u2019s how it works:<\/p>\n

When you\u2019re getting a specific static shot \u2014 make sure you record for at least 15 seconds.<\/p>\n

That\u2019s it? Yes, it\u2019s as easy as that.<\/p>\n

Why this amount?<\/p>\n

Fifteen seconds of a single static shot is more than you\u2019ll likely need. This will give you choices later when you\u2019re editing. Because editors want to hold the attention of their audience, most shots in the final edit will last 4 seconds or less. If they were to use the entire 15 seconds that you captured, it would feel like an eternity to the audience.<\/p>\n

By the way, when I refer to a static shot, I mean a shot that has little or no movement. This might be an establishing shot, a video portrait, or a number of other scenarios. When there\u2019s almost no movement, it\u2019s (usually) hard to watch a long clip (such as 15 seconds).<\/p>\n

If you\u2019re capturing 15 seconds when you shoot, you have a lot of 4 second options inside of the 15 second clip. For example, you could use seconds 1 to 5, seconds 2 to 6, seconds 3 to 7, and so on. You get the idea.<\/p>\n

If you\u2019re like some shooters and you only record for 4 seconds because that\u2019s how much you\u2019ll need in post, then you\u2019ve limited your options. Whether you\u2019re doing your own editing or having someone else do it, remember that editors love options. It gives them room to move. And the 15 second rule helps get that done.<\/p>\n

During the 15 seconds, resist the urge to zoom the camera.<\/p>\n

Resist the urge to adjust.<\/p>\n

But most of all, resist the urge to stop rolling.<\/p>\n

Capture at least 15 seconds, and then you can set up for your next shot.<\/p>\n","protected":false},"excerpt":{"rendered":"

The 15 Second Rule Patience is hard for video shooters. I guess it\u2019s because we\u2019re human, and humans generally struggle with it. Still, if you have a little patience when you\u2019re shooting video, you\u2019ll be happier with your results. For example, there\u2019s the 15 second rule. It\u2019s simple, but it will make your life a […]<\/p>\n","protected":false},"author":4,"featured_media":450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-448","post","type-post","status-publish","format-standard","has-post-thumbnail","category-film-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=448"}],"version-history":[{"count":4,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/448\/revisions"}],"predecessor-version":[{"id":454,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/448\/revisions\/454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/450"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}