{"id":436,"date":"2010-12-13T19:56:18","date_gmt":"2010-12-14T00:56:18","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=436"},"modified":"2010-12-13T20:11:45","modified_gmt":"2010-12-14T01:11:45","slug":"brochure-design-checklist","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2010\/12\/brochure-design-checklist\/","title":{"rendered":"Brochure Design Checklist"},"content":{"rendered":"

The Importance of a Brochure Design: <\/strong>A brochure can serve many purposes. It can be used for marketing, during a special occasion, or in general business. Because of this, it is important to focus on the quality of the brochure design. The brochure must carry a brand that reaches the correct target audience. Brochures are intended to inform, educate, and let future clients\/customers know about your services or products.<\/p>\n

While there are many consumer tools available in today’s business world that can be used to create brochures, we \u00a0strongly recommend \u00a0utilizing a professional graphic designer, and ask a marketing professional to help plan and review the work. In a single hour, a professional could help you to double the effectiveness of your marketing materials. Really.\u00a0 It\u2019s a cheap investment for a brochure that you are going to reprint endlessly, and show the whole world.<\/p>\n

Brochure Design Checklist<\/strong><\/p>\n

    \n
  1. Does your brochure sell? When in doubt, err on the side of selling.<\/li>\n
  2. Are the key benefits listed up front? Don\u2019t bury the benefits.<\/li>\n
  3. Does it tell the reader what action to take? Call, write, subscribe?<\/li>\n
  4. Is it as easy as possible for the reader to take action? 800#? Map with directions?<\/li>\n
  5. Name, address, map, hours of operation, phone numbers, fax number, E-mail address, web address, logo?<\/li>\n
  6. Does the headline entice the reader? Does it state a major benefit, ask a provocative question, or create curiosity?<\/li>\n
  7. Do your subheadings and captions give the critical information and create motivation?<\/li>\n
  8. Is the text in easy-to-read, short paragraphs or bulleted format?<\/li>\n
  9. Is it interesting to look at? Does it have strong graphic imagery? [Pictures of people and products are best]. No Clip Art!<\/li>\n
  10. Do you use the entire inside spread for visual impact? Do you leave enough white space?<\/li>\n
  11. Do you have testimonials? FAQ\u2019s? Before and After photo\u2019s?<\/li>\n
  12. Do you ask for their business? You must ask!\u00a0This is required in good brochure design.<\/li>\n
  13. A Professional quality brochure design makes you look professional.Professional quality brochure design makes you look professional.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    The Importance of a Brochure Design: A brochure can serve many purposes. It can be used for marketing, during a special occasion, or in general business. Because of this, it is important to focus on the quality of the brochure design. The brochure must carry a brand that reaches the correct target audience. Brochures are […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-436","post","type-post","status-publish","format-standard","category-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=436"}],"version-history":[{"count":4,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/436\/revisions"}],"predecessor-version":[{"id":439,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/436\/revisions\/439"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}