{"id":406,"date":"2010-12-08T21:05:18","date_gmt":"2010-12-09T02:05:18","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=406"},"modified":"2011-02-24T10:06:53","modified_gmt":"2011-02-24T15:06:53","slug":"advertisings-power-words","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2010\/12\/advertisings-power-words\/","title":{"rendered":"Advertising\u2019s Power Words"},"content":{"rendered":"<p><strong>Top 10 Power Words You Should Use in Your Advertising<br \/>\n<\/strong><\/p>\n<p>According to the psychology department at Yale University, some words in the English language are more powerful than others. Here are their top 10 most powerful:<\/p>\n<p><strong>10. New<\/strong> &#8212; It&#8217;s part of basic human makeup to seek novelty.<\/p>\n<p><strong>9. Save &#8212; <\/strong>We all want to save something.<\/p>\n<p><strong>8. Safety &#8212; <\/strong>This could refer to health or long-lasting quality.<\/p>\n<p><strong>7. Proven &#8212; <\/strong>Helps remove fear from trying something new.<\/p>\n<p><strong>6. Love<\/strong> &#8212; Continues to be an all-time favorite.<\/p>\n<p><strong>5. Discover &#8212; <\/strong>Presents a sense of excitement and adventure.<\/p>\n<p><strong>4. Guarantee &#8212; <\/strong>Provides a sense of safety at the time of purchase.<\/p>\n<p><strong>3. Health &#8212; <\/strong>Especially powerful when it applies to a product.<\/p>\n<p><strong>2. Results &#8212; <\/strong>Works in rationalizing a purchase.<\/p>\n<p><strong>1. You &#8212; <\/strong>Listed as the #1 most powerful word in every study reviewed. Because of the personal nature of advertising copywriting, you should use \u201cyou\u201d in your headline, opening line and as often as possible. In fact, many copywriters will throw out a headline if \u201cyou\u201d is not in it.<\/p>\n<p><em><br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top 10 Power Words You Should Use in Your Advertising According to the psychology department at Yale University, some words in the English language are more powerful than others. Here are their top 10 most powerful: 10. New &#8212; It&#8217;s part of basic human makeup to seek novelty. 9. Save &#8212; We all want to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-406","post","type-post","status-publish","format-standard","category-advertising-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=406"}],"version-history":[{"count":3,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/406\/revisions"}],"predecessor-version":[{"id":409,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/406\/revisions\/409"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}