{"id":4038,"date":"2015-03-16T12:19:44","date_gmt":"2015-03-16T16:19:44","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=4038"},"modified":"2015-03-16T12:33:41","modified_gmt":"2015-03-16T16:33:41","slug":"cinderella-enchants-the-weekend-box-office","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2015\/03\/cinderella-enchants-the-weekend-box-office\/","title":{"rendered":"Cinderella Enchants the Weekend Box Office"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-4043\" src=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2015\/03\/cinderella_carriage-201x300.jpg\" alt=\"cinderella_carriage\" width=\"201\" height=\"300\" srcset=\"https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2015\/03\/cinderella_carriage-201x300.jpg 201w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2015\/03\/cinderella_carriage-101x150.jpg 101w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2015\/03\/cinderella_carriage.jpg 486w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><strong>\u201cCinderella\u201d\u00a0enchants\u00a0the weekend box office!<\/strong><\/p>\n<p>Playing at 3,845 locations, Disney&#8217;s live-action reboot, &#8220;Cinderella&#8221;\u00a0enchanted audiences this weekend, racking up a royal $70.1 million to lead the domestic box office and a massive $132 million globally.\u00a0Demographically,\u00a0\u00a0weekend crowds were 68% female, 66% families and 31% comprised of moviegoers under the age of 12.<\/p>\n<p>That ranks sixth all-time among March debuts. Compared to Disney&#8217;s recent live-action fantasies, Cinderella&#8217;s opening was on par with Maleficent ($69.4 million), and a bit lower than Oz The Great and Powerful ($79.1 million). It also opened well above Snow White and the Huntsman ($56.2 million).<\/p>\n<p>Aside from its rave reviews (earning it 84% on Rotten Tomatoes),\u00a0Cinderella&#8217;s secret weapon, of course, is the seven-minute Frozen Fever short that&#8217;s running ahead of the movie. Frozen earned over $400 million a year ago, and the phenomenon has only grown in the time since then. Disney&#8217;s marketing campaigns did an admirable job getting the word out about Frozen Fever, and it is absolutely translated to ticket sales this weekend.<\/p>\n<p>In addition to \u201cMaleficent,\u201d \u201cCinderella\u201d follows several other successful Disney reimaginings of classic animated titles: 2010\u2019s \u201cAlice in Wonderland\u201d and 2013\u2019s \u201cOz The Great and Powerful.\u201d<\/p>\n<p>\u201cAlice\u201d bowed to a record-breaking $116.1 million and went on to haul in over $1 billion worldwide, while \u201cOz\u201d debuted to $79.1 million and ultimately grossed $493.3 million (underperforming overseas). Disney also has a \u201cBeauty and the Beast\u201d update on the horizon.<\/p>\n<p>All these films had budgets at least twice the size of \u201cCinderella\u2019s\u201d $95 million, with That of \u201cOz\u201d coming in at $215 million.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cCinderella\u201d\u00a0enchants\u00a0the weekend box office! Playing at 3,845 locations, Disney&#8217;s live-action reboot, &#8220;Cinderella&#8221;\u00a0enchanted audiences this weekend, racking up a royal $70.1 million to lead the domestic box office and a massive $132 million globally.\u00a0Demographically,\u00a0\u00a0weekend crowds were 68% female, 66% families and 31% comprised of moviegoers under the age of 12. That ranks sixth all-time among March [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-4038","post","type-post","status-publish","format-standard","has-post-thumbnail","category-current-news","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/4038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=4038"}],"version-history":[{"count":8,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/4038\/revisions"}],"predecessor-version":[{"id":4137,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/4038\/revisions\/4137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/4043"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=4038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=4038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=4038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}