{"id":3426,"date":"2013-06-10T10:05:04","date_gmt":"2013-06-10T14:05:04","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=3426"},"modified":"2013-06-10T10:14:07","modified_gmt":"2013-06-10T14:14:07","slug":"whats-green-and-not-a-weakness-of-the-man-of-steel","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2013\/06\/whats-green-and-not-a-weakness-of-the-man-of-steel\/","title":{"rendered":"What&#8217;s Green and not a weakness of the Man of Steel?"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-3427\" style=\"margin-left: 20px; margin-right: 20px;\" alt=\"mos\" src=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2013\/06\/mos-300x168.jpg\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2013\/06\/mos-300x168.jpg 300w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2013\/06\/mos-150x84.jpg 150w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2013\/06\/mos.jpg 460w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><strong>Man of Steel demonstrates &#8220;Super&#8221; Branded Entertainment Powers<\/strong><\/p>\n<p>Superman&#8217;s Achilles heel was always the green glow of Kryptonite, but now Superman has found another green symbol he actually enjoys \u2013 the dollar.<\/p>\n<p>Not only is<strong> Superman: Man of Steel<\/strong>\u00a0 projected to soar to record breaking box office heights this summer, \u00a0but the with more than 100 global promotional partners that have infused around\u00a0 $170 million in collective promotional support, the newest Superman installment is shaping up to be the most Madison Avenue-friendly film of the summer, and the most heavily promoted <strong>Warner Bros.<\/strong> film this year.<\/p>\n<p>The blockbuster opens June 14 and counts among its promotional partners Warby Parker, which is offering Clark Kent-inspired glasses; Gillette, which produced a video series on how Superman shaves; Walmart, which is offering patrons an exclusive screening June 13; and Hershey&#8217;s Twizzler, with a promotion on Facebook that lets users create and star in a Superman-themed video. Also participating are Chrysler, Sears Roebuck &amp; Co., Army National Guard, Kellogg Co<a href=\"http:\/\/adage.com\/directory\/kellogg-co\/251\">.<\/a> and Nokia &#8212;\u00a0the film&#8217;s biggest global partner \u00a0and \u00a0Hardee&#8217;s and Carl&#8217;s Jr..<\/p>\n<p>Here are a few of the Superman themed commercial spots:<\/p>\n<p><strong>Gillette<\/strong><\/p>\n<p>http:\/\/youtu.be\/gycEBUYDHf8<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Dodge<\/strong><\/p>\n<p>http:\/\/youtu.be\/G9ZLSFUrGAM<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Nokia<\/strong><\/p>\n<p>http:\/\/youtu.be\/dwYatpwrs8s<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Man of Steel demonstrates &#8220;Super&#8221; Branded Entertainment Powers Superman&#8217;s Achilles heel was always the green glow of Kryptonite, but now Superman has found another green symbol he actually enjoys \u2013 the dollar. Not only is Superman: Man of Steel\u00a0 projected to soar to record breaking box office heights this summer, \u00a0but the with more than [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-3426","post","type-post","status-publish","format-standard","has-post-thumbnail","category-current-news","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/3426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=3426"}],"version-history":[{"count":9,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/3426\/revisions"}],"predecessor-version":[{"id":3433,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/3426\/revisions\/3433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/3427"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=3426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=3426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=3426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}