{"id":3311,"date":"2013-04-02T10:02:17","date_gmt":"2013-04-02T14:02:17","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=3311"},"modified":"2013-04-02T13:34:10","modified_gmt":"2013-04-02T17:34:10","slug":"nbc-promo-video-playing-up-tonight-show-rivalry","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2013\/04\/nbc-promo-video-playing-up-tonight-show-rivalry\/","title":{"rendered":"NBC Promo Video Playing Up Tonight Show Rivalry"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-3312\" style=\"margin-left: 20px; margin-right: 20px;\" alt=\"fallon\" src=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2013\/04\/fallon-300x168.jpg\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2013\/04\/fallon-300x168.jpg 300w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2013\/04\/fallon-150x84.jpg 150w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2013\/04\/fallon.jpg 425w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>By now everyone has probably seen the headlines about NBC&#8217;s War on Leno where NBC is reportedly trying to replace the 20 year Tonight Show host with Jimmy Fallon.\u00a0 A negative PR situation for NBC, right? \u2026maybe not.<\/p>\n<p>As with most bad PR situations, \u00a0it is almost always best to address the issue head-on before media speculation can spread like wildfire. With a very clever promo video, NBC is attempting to do just that.<\/p>\n<p><b>\u00a0Jay Leno<\/b> and <b>Jimmy Fallon<\/b> &#8212; the two men at the heart of the battle over the fate of NBC&#8217;s\u00a0<i>Tonight Show<\/i> &#8212; have banded together in the NBC promotional (PR) video making light of the perceived late-night power-shift.<\/p>\n<p>In the video Leno is seen being accosted by reporters as he makes his way down a backstage hallway toward his office.On the other end of the country,\u00a0 Fallon sighs over a recent newspaper headline no doubt touting his rumored ascendancy, Fallon&#8217;s iPhone rings &#8212; bringing up the caller I.D.\u00a0 &#8220;Host of Tonight Show&#8221;.<\/p>\n<p>What happens next? &#8230;<\/p>\n<p>Well, to get that answer audiences had to tune in to <strong>BOTH<\/strong> NBC late-night talkers and see. Turning negative PR \u00a0into positive,\u00a0\u00a0increasing ratings, a win-win?<\/p>\n<p>Here is the full promo!<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.nbc.com\/assets\/video\/widget\/widget.html?vid=n34555\" height=\"315\" width=\"560\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By now everyone has probably seen the headlines about NBC&#8217;s War on Leno where NBC is reportedly trying to replace the 20 year Tonight Show host with Jimmy Fallon.\u00a0 A negative PR situation for NBC, right? \u2026maybe not. As with most bad PR situations, \u00a0it is almost always best to address the issue head-on before [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-3311","post","type-post","status-publish","format-standard","has-post-thumbnail","category-current-news","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/3311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=3311"}],"version-history":[{"count":15,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/3311\/revisions"}],"predecessor-version":[{"id":3315,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/3311\/revisions\/3315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/3312"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=3311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=3311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=3311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}