{"id":3234,"date":"2013-02-25T09:36:07","date_gmt":"2013-02-25T14:36:07","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=3234"},"modified":"2013-02-25T09:36:07","modified_gmt":"2013-02-25T14:36:07","slug":"the-perks-of-winning-an-oscar","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2013\/02\/the-perks-of-winning-an-oscar\/","title":{"rendered":"The perks of winning an Oscar"},"content":{"rendered":"<p><a href=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2013\/02\/oscar-money.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-3239\" style=\"margin-left: 20px; margin-right: 20px;\" title=\"oscar-money\" src=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2013\/02\/oscar-money-247x300.jpg\" alt=\"\" width=\"247\" height=\"300\" srcset=\"https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2013\/02\/oscar-money-247x300.jpg 247w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2013\/02\/oscar-money-123x150.jpg 123w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2013\/02\/oscar-money.jpg 330w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/><\/a>The nominees were read, the envelopes opened, the Oscar i announced, the winner walks to the stage and delivers an acceptance speech (preferably before the walk-off music). \u00a0Beyond the Oscar after-parties and the iconic statue validating movie and talent excellence, winning, and even being nominated for an Oscar is worth much more.<\/p>\n<p>One thing is certain &#8211; the Oscar brand is alive and well. Veteran movie marketers that know how to capitalize on the brand image of this $500ish statue will enhance their own brands and make a lot more money.<\/p>\n<p>When used in marketing campaigns, this validation stamp increases the desire of moviegoers to see the films and the talent being honored. It also keeps the movies in theaters longer boosting box office receipts. And it substantially increases DVD, streaming, download, and cable TV revenues.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><br \/>\n<\/strong><\/p>\n<p><strong>Payoff for winning<\/strong><\/p>\n<p>According to\u00a0IBISWorld, the best picture winners overs the past five years had an average production budget of $17 million and earned an average of $82.5 million at the box-office \u2013 generating a 485.6 percent margin. Winners earned&#8230;<\/p>\n<ul>\n<li>$35.2 million in box office revenue, or 42.8%, before being nominated;<\/li>\n<li>$29.4 million, or 35.6%, after they were nominated;<\/li>\n<li>$17.9 million, or 21.7% after winning the Oscar.<\/li>\n<\/ul>\n<p>In 2010,\u00a0The King\u2019s Speech, garnered\u00a0$138 million\u00a0in domestic box office \u2013 over $100 million more than was expected before it won. In Hollywood, talent agents and managers estimate that their clients will get a\u00a020% boost\u00a0in pay for their next film if they win the award for Best Actor or Actress.<\/p>\n<p><strong>Nominations pay off too<\/strong><\/p>\n<p>Even though winning the Oscar does wonders for movie careers and box office receipts, there is often considerable benefit in being\u00a0nominated. Per IBISWorld, movies nominated for the Best Picture Oscar from the 2007 to 2011 awards seasons had an average production budget of $42.1 million and earned $104.2 million in box-office revenue for a 247.2 percent margin. Nominees earned&#8230;<\/p>\n<ul>\n<li>$81.2 million in box office revenue, or 77.8%, before being nominated;<\/li>\n<li>$19 million, or 18.2%, after they were nominated;<\/li>\n<li>$4.2 million, or 21.7% after the awards show.<\/li>\n<\/ul>\n<p>The King\u2019s Speech was initially projected to gross $30 million worldwide. After receiving 12 Academy Award nominations, the revised estimate was over $200 million. After winning the Oscar for best picture, its worldwide box office surpassed\u00a0$427 million\u00a0with domestic DVD sales adding nearly another $32 million.<\/p>\n<p>According to\u00a0Reuters, an Academy Award nomination can boost ticket sales by\u00a0one-third\u00a0and cause a jump in the DVD sales of movies no longer in theaters. When you add downloads, streaming and cable TV revenues, the monetary rewards from receiving a nomination can be substantial.<\/p>\n<p><strong>Turning nominations into profits<\/strong><\/p>\n<p>Most important of all, award nominations can mean the\u00a0difference\u00a0between profits and bankruptcy for some movie productions. This is why marketers go to great lengths to promote their movies for the Oscars long before the nominations are announced in January. They spend from hundreds of thousands to millions of dollars promoting their films for an Oscar nomination.<\/p>\n<p>It is reported that Harvey and Bob Weinstein spent millions promoting The King\u2019s Speech and timed the release of the film to accelerate the Oscar buzz and boost the number of nominations. While actual figures are a highly-guarded secret in Hollywood, some peg the promotional investment in the King\u2019s Speech to rival the\u00a0$15 million\u00a0the Weinsteins spent on promoting Shakespeare in Love in 1999.<\/p>\n<p><strong>Marketing investment in nominations pay off<\/strong><\/p>\n<p>The Oscar marketing strategy paid off again last year. The\u00a0Weinstein marketing magic\u00a0is credited with catapulting The Artist\u2014a silent, black &amp; white, French film\u2014to 10 nominations and 5 Oscars including best picture. The previous year, the King\u2019s Speech\u2019s had 12 nominations to put it ahead of the field, and helped it to win. In fact, over the past 20 years, the film with the most nominations has won\u00a015 times. This bodes well for this year\u2019s two top nominees \u2014 Lincoln (12 nominations) and\u00a0Life of Pi (11 nominations)\u2014even though many are betting on\u00a0Argo\u00a0and\u00a0Zero Dark Thirty.<\/p>\n<p><strong><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The nominees were read, the envelopes opened, the Oscar i announced, the winner walks to the stage and delivers an acceptance speech (preferably before the walk-off music). \u00a0Beyond the Oscar after-parties and the iconic statue validating movie and talent excellence, winning, and even being nominated for an Oscar is worth much more. One thing is [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10,3,5],"tags":[],"class_list":["post-3234","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising-insights","category-current-news","category-marketing-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/3234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=3234"}],"version-history":[{"count":8,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/3234\/revisions"}],"predecessor-version":[{"id":3243,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/3234\/revisions\/3243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/3239"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=3234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=3234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=3234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}