{"id":3134,"date":"2012-11-29T14:21:40","date_gmt":"2012-11-29T19:21:40","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=3134"},"modified":"2012-11-29T16:31:39","modified_gmt":"2012-11-29T21:31:39","slug":"why-is-music-so-essential-for-brands","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2012\/11\/why-is-music-so-essential-for-brands\/","title":{"rendered":"Why is music so essential for brands?"},"content":{"rendered":"<p><a href=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/11\/gclef2star.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft  wp-image-3136\" style=\"margin-left: 10px; margin-right: 10px;\" title=\"gclef2star\" src=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/11\/gclef2star.jpg\" alt=\"\" width=\"240\" height=\"281\" srcset=\"https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/11\/gclef2star.jpg 400w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/11\/gclef2star-127x150.jpg 127w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/11\/gclef2star-255x300.jpg 255w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a>Brands are continually realizing the importance of \u00a0music integration in their branding and marketing strategies.<\/p>\n<p>But why?<\/p>\n<p>Music can deliver not just a personal relationship, but a long-term loyal behavior as well by offering emotions, experiences, exclusivity and engagement.<\/p>\n<p>Music is a fundamental element in our lives. Although, we experience music in different ways, one basis idea is the same: music evokes emotions and helps to understand a message through its global language. The very core of branding.<\/p>\n<p>Therefore, music appears as an essential marketing and branding tool, but it can provide more than just a means to the goal. A whole branding strategy can be built on music where music branding can offer customers emotions, experiences, exclusivity and engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands are continually realizing the importance of \u00a0music integration in their branding and marketing strategies. But why? Music can deliver not just a personal relationship, but a long-term loyal behavior as well by offering emotions, experiences, exclusivity and engagement. Music is a fundamental element in our lives. Although, we experience music in different ways, one [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-3134","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/3134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=3134"}],"version-history":[{"count":4,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/3134\/revisions"}],"predecessor-version":[{"id":3140,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/3134\/revisions\/3140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/3136"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=3134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=3134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=3134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}