{"id":3126,"date":"2012-11-28T13:42:44","date_gmt":"2012-11-28T18:42:44","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=3126"},"modified":"2012-11-28T13:44:18","modified_gmt":"2012-11-28T18:44:18","slug":"when-an-ad-comes-to-life","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2012\/11\/when-an-ad-comes-to-life\/","title":{"rendered":"When an Ad comes to Life"},"content":{"rendered":"<p><a href=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/11\/NFL-Ad.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-3128\" style=\"margin-left: 10px; margin-right: 10px;\" title=\"Seahawks Dolphins Football\" src=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/11\/NFL-Ad.jpg\" alt=\"\" width=\"400\" height=\"267\" srcset=\"https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/11\/NFL-Ad.jpg 400w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/11\/NFL-Ad-150x100.jpg 150w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/11\/NFL-Ad-300x200.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a>At the end of the third quarter of a matchup between the Miami Dolphins and the Seattle Seahawks (Nov. 25,2012), under a cloudless sky at Miami\u2019s Sun Life stadium, the game was interrupted by a sudden downpour. The stadium\u2019s sprinkler system had inexplicably turned on, drenching players and referees and momentarily delaying the action.<\/p>\n<p>For football fans, the scene looked strangely familiar to a long-running TV spot in which fans at a Miami outpost of Buffalo Wild Wings hack into a local stadium\u2019s sprinkler system to sabotage a game in the interest of prolonging it.<\/p>\n<p>The Buffalo Wild Wings Commercial seemingly had come to life, \u00a0turning this \u00a0<strong>NFL sprinkler mishap into marketing gold for Buffalo Wild Wings! &#8230;for anyone in Advertising, a dream come true.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Below is the Buffalo Wid Wings commercial:<\/p>\n<p><iframe loading=\"lazy\" title=\"Buffalo Wild Wings Sprinkler Commercial\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cIVtwjdfb2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div><strong><br \/>\n<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At the end of the third quarter of a matchup between the Miami Dolphins and the Seattle Seahawks (Nov. 25,2012), under a cloudless sky at Miami\u2019s Sun Life stadium, the game was interrupted by a sudden downpour. The stadium\u2019s sprinkler system had inexplicably turned on, drenching players and referees and momentarily delaying the action. For [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-3126","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/3126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=3126"}],"version-history":[{"count":4,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/3126\/revisions"}],"predecessor-version":[{"id":3132,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/3126\/revisions\/3132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/3128"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=3126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=3126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=3126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}