{"id":2963,"date":"2012-07-18T10:05:55","date_gmt":"2012-07-18T14:05:55","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=2963"},"modified":"2012-07-18T10:06:12","modified_gmt":"2012-07-18T14:06:12","slug":"the-12-most-persuasive-words-in-advertising","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2012\/07\/the-12-most-persuasive-words-in-advertising\/","title":{"rendered":"The 12 Most Persuasive Words in Advertising"},"content":{"rendered":"<p><a href=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/07\/advertising-words.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-2968\" style=\"margin-left: 20px; margin-right: 20px;\" title=\"advertising words\" src=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/07\/advertising-words.jpg\" alt=\"\" width=\"289\" height=\"400\" srcset=\"https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/07\/advertising-words.jpg 289w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/07\/advertising-words-108x150.jpg 108w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/07\/advertising-words-216x300.jpg 216w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/a>The psychology department at Yale University studied consumers\u2019 reactions to certain words in advertisements. The results were compiled to create the 12 most persuasive words.<\/p>\n<p>So what was the top word? \u00a0 \u00a0<strong>You. \u00a0(\u00a0You\u2019re more likely to get your target audience involved if you address them directly.)<\/strong><\/p>\n<p>The others:<\/p>\n<p><strong>Money, save, new, results, health, easy, safety, love, discovery, proven and guarantee.<\/strong><\/p>\n<p>\u201cYou\u201d was listed as the most persuasive word in every marketing study performed by the researchers.<\/p>\n<p>&nbsp;<\/p>\n<p>Ok, as an example, lets attempt to create an ad that incorporates as many of these persuasive words as possible.<\/p>\n<p><em>(fictitious ad)<\/em><\/p>\n<p>You can discover an easy and proven way to save money and help guarantee your future health and happiness. Buy a home in the new Meadows Community . You will love the results!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The psychology department at Yale University studied consumers\u2019 reactions to certain words in advertisements. The results were compiled to create the 12 most persuasive words. So what was the top word? \u00a0 \u00a0You. \u00a0(\u00a0You\u2019re more likely to get your target audience involved if you address them directly.) The others: Money, save, new, results, health, easy, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10,5],"tags":[],"class_list":["post-2963","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising-insights","category-marketing-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/2963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=2963"}],"version-history":[{"count":6,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/2963\/revisions"}],"predecessor-version":[{"id":2973,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/2963\/revisions\/2973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/2968"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=2963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=2963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=2963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}