{"id":2789,"date":"2012-05-04T10:40:56","date_gmt":"2012-05-04T14:40:56","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=2789"},"modified":"2012-05-04T10:40:56","modified_gmt":"2012-05-04T14:40:56","slug":"designers-know-your-role","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2012\/05\/designers-know-your-role\/","title":{"rendered":"Designers know your role!"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-2792\" style=\"margin-left: 10px; margin-right: 10px;\" title=\"gfx\" src=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/05\/gfx-300x198.png\" alt=\"\" width=\"300\" height=\"198\" srcset=\"https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/05\/gfx-300x198.png 300w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/05\/gfx-150x99.png 150w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/05\/gfx-1024x677.png 1024w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2012\/05\/gfx.png 1368w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>As designers you should always strive to put the visual face on a business,\u00a0 don&#8217;t try to invent the face but\u00a0 instead express what <em>already exists<\/em>. Find the heart and soul, the uniqueness of a brand. Capture it. Express it, and you&#8217;ve expressed the brand.<\/p>\n<p>So much poor design has been made in the pursuit of \u00a0&#8220;originality,\u201d \u201ccreativity,\u201d &#8220;self indulgence&#8221; and \u201cgrabbing the viewer\u201d and not articulating that communication is the key goal; and art is the tool.<\/p>\n<p><strong>\u201cDon\u2019t try to be original, just try to be good.\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As designers you should always strive to put the visual face on a business,\u00a0 don&#8217;t try to invent the face but\u00a0 instead express what already exists. Find the heart and soul, the uniqueness of a brand. Capture it. Express it, and you&#8217;ve expressed the brand. So much poor design has been made in the pursuit [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-2789","post","type-post","status-publish","format-standard","has-post-thumbnail","category-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/2789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=2789"}],"version-history":[{"count":4,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/2789\/revisions"}],"predecessor-version":[{"id":2869,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/2789\/revisions\/2869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/2792"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=2789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=2789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=2789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}