{"id":2158,"date":"2011-10-25T12:50:07","date_gmt":"2011-10-25T16:50:07","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=2158"},"modified":"2011-10-25T12:51:55","modified_gmt":"2011-10-25T16:51:55","slug":"whats-the-cost-of-prime-time","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2011\/10\/whats-the-cost-of-prime-time\/","title":{"rendered":"What’s the Cost of Prime Time?"},"content":{"rendered":"

\"\"<\/a>So you want to run your product’s ad during some of the most coveted prime time TV slots? Well, you may have to crack open that “piggy-bank”.<\/p>\n

The costliest prime-time show ad space on this year’s schedule is tied between\u00a0“American Idol” and NBC’s “Sunday Night Football”. \u00a0The average cost of running a 30-second prime time\u00a0 ad in “Idol” runs between $468,100 and $502,900, while the average cost of a 30-second ad in NBC’s much-watched\u00a0 Sunday Night football contest is $512,367.<\/p>\n

While that might sound as if football has trounced the veteran Fox singing program, the tally is relative since “Idol’s” prices tend to go up as the show reaches its finale.\u00a0 According to an Ad Age\u00a0 survey,\u00a0 some spots in “Idol” were going for as much as $640,000.<\/p>\n

Other Top Most Expensive 30\u00a0 second Spots include:<\/strong><\/p>\n

Fox’s “X Factor” is the most expensive new program for advertisers, commanding an average of $320,000 for a 30-second spot for its Wednesday-night run.<\/p>\n

Fox’s “Glee,” which commands an average of $267,141<\/p>\n

“Family Guy,” which notches an average cost of $264,912<\/p>\n

“The Simpsons,” which costs an average of $254,260<\/p>\n

CBS’s “Two and a Half Men,” which brings in an average of $252,418<\/p>\n

ABC’s “Modern Family,” lures an average of $249,388 per 30-second commercial.<\/p>\n

Sunday, filled with football and animated programs on Fox, remains the most expensive night on TV for marketers, as it has for several years. Thursday, once the dominant night, continued its run in second place.<\/p>\n

Source: Ad Age<\/em><\/h5>\n","protected":false},"excerpt":{"rendered":"

So you want to run your product’s ad during some of the most coveted prime time TV slots? Well, you may have to crack open that “piggy-bank”. The costliest prime-time show ad space on this year’s schedule is tied between\u00a0“American Idol” and NBC’s “Sunday Night Football”. \u00a0The average cost of running a 30-second prime time\u00a0 […]<\/p>\n","protected":false},"author":4,"featured_media":2161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-2158","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/2158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=2158"}],"version-history":[{"count":10,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/2158\/revisions"}],"predecessor-version":[{"id":2170,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/2158\/revisions\/2170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/2161"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=2158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=2158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=2158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}