{"id":1946,"date":"2011-09-19T16:41:51","date_gmt":"2011-09-19T20:41:51","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=1946"},"modified":"2012-10-26T15:33:41","modified_gmt":"2012-10-26T19:33:41","slug":"give-em-the-taste-hold-the-calories","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2011\/09\/give-em-the-taste-hold-the-calories\/","title":{"rendered":"Give em the taste Hold the calories"},"content":{"rendered":"<p><a href=\"http:\/\/www.archimediastudios.com\/corporate\/2011\/09\/give-em-the-taste-hold-the-calories\/05_flatbed_2-november\/\" rel=\"attachment wp-att-1949\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-1949\" title=\"05_Flatbed_2 - NOVEMBER\" src=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/09\/taste-no-calories-300x173.jpg\" alt=\"\" width=\"300\" height=\"173\" srcset=\"https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/09\/taste-no-calories-300x173.jpg 300w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/09\/taste-no-calories-150x86.jpg 150w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/09\/taste-no-calories.jpg 575w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Snackable. Bite-sized. Simple. Small portions. Nuggets. Easy to make. Easy to digest. Satisfying. Variety. Moderation. Less is more.<\/p>\n<p><strong>It\u2019s not a diet, it\u2019s a marketing strategy!<\/strong><\/p>\n<p>With modern communication technology, consumers expect consumption to be easy and painless, from engagement to service to transaction.<\/p>\n<p>Consumers are now trained to sample\u2026Their filters are strong, and their \u2018easy meter\u2019 is on highest alert; if you\u2019re going to make them really work for something, it had better be incredibly worth it\u2026because &#8220;they&#8221; have no patience.<\/p>\n<p>Consumers want five-star restaurant quality with fast-food restaurant convenience. <strong>They want all of the taste, but none of the calories.<\/strong> They want gourmet product, but pre-packaged, ready-to-eat, and at a generic product price. Give them only the best parts; cut the fat!<\/p>\n<p>Customer service should be easily accessible and transactions should be uncomplicated and fast. Content should be valuable and easy to access, and engagement should be worthwhile. <strong>A\u00a0variety of easily digestible, engaging content \u201cnuggets,\u201d such as short videos, infographics, brief articles, and shared link should be on your marketing menu<\/strong>.<\/p>\n<p>Consider Twitter as a model, with its brief, 140-characters, single-serving content posts. Twitter is a success because it \u00a0delivers content that suits consumers\u2019 interests, attention spans, and schedules.<\/p>\n<p><strong>Consider your consumers\u2019 diets, and give them something good to snack on.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snackable. Bite-sized. Simple. Small portions. Nuggets. Easy to make. Easy to digest. Satisfying. Variety. Moderation. Less is more. It\u2019s not a diet, it\u2019s a marketing strategy! With modern communication technology, consumers expect consumption to be easy and painless, from engagement to service to transaction. Consumers are now trained to sample\u2026Their filters are strong, and their [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1946","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=1946"}],"version-history":[{"count":10,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1946\/revisions"}],"predecessor-version":[{"id":1952,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1946\/revisions\/1952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/1949"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=1946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=1946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=1946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}