{"id":1885,"date":"2011-09-14T16:42:33","date_gmt":"2011-09-14T20:42:33","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=1885"},"modified":"2011-09-14T16:43:39","modified_gmt":"2011-09-14T20:43:39","slug":"why-do-brands-fail","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2011\/09\/why-do-brands-fail\/","title":{"rendered":"Why do Brands Fail?"},"content":{"rendered":"<p><a rel=\"attachment wp-att-1887\" href=\"http:\/\/www.archimediastudios.com\/corporate\/2011\/09\/why-do-brands-fail\/brand-warnings\/\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-1887 alignright\" title=\"brand-warnings\" src=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/09\/brand-warnings-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/09\/brand-warnings-300x199.jpg 300w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/09\/brand-warnings-150x99.jpg 150w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/09\/brand-warnings.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>You know your brand may be \u00a0failing \u00a0when\u2026<\/p>\n<p>1. Your brand is mentioned to customers and potential customers, and there is strong negativity in their response.<\/p>\n<p>2. Your brand\u2019s external messages do not \u201cring true\u201d with all employees.<\/p>\n<p>3. Employees are not enthusiastic or consistent in recounting what makes their brand special.<\/p>\n<p>4. The brand\u2019s market share is decreasing.<\/p>\n<p>5. Competitors never mention your brand as a point of reference.<\/p>\n<p>6. The press does not write about your brand.<\/p>\n<p>7. Your CEO does not have a strong vision for the organization and its brand. He or she talks more about financial targets than the vision.<\/p>\n<p>8. Your organization\u2019s leaders never seem to \u201ctalk the brand\u201d\u00a0<em>and <\/em>\u201cwalk the brand talk.\u201d<\/p>\n<p>9. Your organization fails to attract and retain high quality employees.<\/p>\n<p>10. Your brand fails to build customer loyalty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know your brand may be \u00a0failing \u00a0when\u2026 1. Your brand is mentioned to customers and potential customers, and there is strong negativity in their response. 2. Your brand\u2019s external messages do not \u201cring true\u201d with all employees. 3. Employees are not enthusiastic or consistent in recounting what makes their brand special. 4. The brand\u2019s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-1885","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=1885"}],"version-history":[{"count":5,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1885\/revisions"}],"predecessor-version":[{"id":1892,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1885\/revisions\/1892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/1887"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=1885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=1885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=1885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}