{"id":1845,"date":"2011-09-12T15:55:16","date_gmt":"2011-09-12T19:55:16","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=1845"},"modified":"2011-09-12T16:02:15","modified_gmt":"2011-09-12T20:02:15","slug":"a-key-video-marketing-lesson-from-old-spice","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2011\/09\/a-key-video-marketing-lesson-from-old-spice\/","title":{"rendered":"A Key Video Marketing Lesson from Old Spice"},"content":{"rendered":"<p><a rel=\"attachment wp-att-1848\" href=\"http:\/\/www.archimediastudios.com\/corporate\/2011\/09\/a-key-video-marketing-lesson-from-old-spice\/old-spice-guy\/\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-1848\" style=\"margin-left: 20px; margin-right: 20px;\" title=\"old-spice-guy\" src=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/09\/old-spice-guy-300x167.jpg\" alt=\"\" width=\"300\" height=\"167\" srcset=\"https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/09\/old-spice-guy-300x167.jpg 300w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/09\/old-spice-guy-150x83.jpg 150w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/09\/old-spice-guy-1024x572.jpg 1024w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/09\/old-spice-guy.jpg 1254w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The Old Spice Guy campaign, one of the most popular viral ad campaigns in history,\u00a0\u00a0has set the bar for how other companies and agencies can approach viral advertising, by focusing on the fans first. Old Spice has struck a perfect balance of content and advertising. The key to their video marketing campaign success is;<\/p>\n<p><strong>Put the focus on short, snappy video content.<\/strong><\/p>\n<p>A recent online video\u00a0study shows that 82 percent of Internet users watch online video at an average of 5.6 hours a week. And if you have a video that wants to be seen, the best possible platform, according to\u00a0comScore, is YouTube.<\/p>\n<p>It\u2019s generally a good idea to keep things short on YouTube,\u00a0people don\u2019t \u00a0want to sit through long productions.<\/p>\n<p>The vast majority of Old Spice\u2019s videos average at slightly less than a minute per video. Unless they are inspiration- or premise-driven videos, most ads and <strong>promotions uploaded to YouTube should hit this sweet spot between a minute and 90 seconds.<\/strong><\/p>\n<p>When you put videos on YouTube, you\u2019re competing against every other YouTube video.\u00a0It\u2019s not like there\u2019s a special category for commercials.<\/p>\n<p>In summary,\u00a0<strong>keep it short, keep it simple.<\/strong> If the marketing campaign doesn\u2019t involve video\u2014not sure why not, in this day and age\u2014the ad should still be succinct and concise.<\/p>\n<p><strong>Shorter ads are easier to follow, digest, and on the development side, create. <\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Old Spice | The Man Your Man Could Smell Like\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/owGykVbfgUE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Old Spice Guy campaign, one of the most popular viral ad campaigns in history,\u00a0\u00a0has set the bar for how other companies and agencies can approach viral advertising, by focusing on the fans first. Old Spice has struck a perfect balance of content and advertising. The key to their video marketing campaign success is; Put [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1845","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=1845"}],"version-history":[{"count":10,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1845\/revisions"}],"predecessor-version":[{"id":1857,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1845\/revisions\/1857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/1848"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=1845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=1845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=1845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}