{"id":1776,"date":"2011-08-26T10:47:40","date_gmt":"2011-08-26T14:47:40","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=1776"},"modified":"2011-08-26T10:47:40","modified_gmt":"2011-08-26T14:47:40","slug":"greatest-steve-jobs-marketing-moment","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2011\/08\/greatest-steve-jobs-marketing-moment\/","title":{"rendered":"Greatest Steve Jobs Marketing Moment"},"content":{"rendered":"<p><a rel=\"attachment wp-att-1778\" href=\"http:\/\/www.archimediastudios.com\/corporate\/2011\/08\/greatest-steve-jobs-marketing-moment\/think-different\/\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-1778\" style=\"margin: 20px;\" title=\"think different\" src=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/08\/think-different-300x154.png\" alt=\"\" width=\"300\" height=\"154\" srcset=\"https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/08\/think-different-300x154.png 300w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/08\/think-different-150x77.png 150w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/08\/think-different.png 618w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Few can argue the genius of Apple&#8217;s Steve Jobs. His passion, creativity and innovations will endure for generations. Through the years he has consistently demonstrated an &#8220;Outside the Box&#8221; approach to marketing which included; Opening Apple Stores, iTunes, digital storefronts (the App Store), to name just a few. However, \u00a0the &#8220;Think Different&#8221; campaign in our opinion was simply marketing and advertising tactical \u00a0brilliance.<\/p>\n<p>Believe it or not, people once saw Apple as a washed-up relic of tech\u2019s olden days, if they thought of the company at all. The dramatic Think Different campaign changed that forever. Its simple tribute to \u201cthe crazy ones\u201d and footage of iconic celebrities, artists, and historical figures reminded the world Apple was here to stay while suggesting that, just maybe, a computer could be more than yet another box on your cubicle desk.<\/p>\n<p><iframe loading=\"lazy\" title=\"Think Different\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/4oAB83Z1ydE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Few can argue the genius of Apple&#8217;s Steve Jobs. His passion, creativity and innovations will endure for generations. Through the years he has consistently demonstrated an &#8220;Outside the Box&#8221; approach to marketing which included; Opening Apple Stores, iTunes, digital storefronts (the App Store), to name just a few. However, \u00a0the &#8220;Think Different&#8221; campaign in our [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1776","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=1776"}],"version-history":[{"count":2,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1776\/revisions"}],"predecessor-version":[{"id":1780,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1776\/revisions\/1780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/1778"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=1776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=1776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=1776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}