{"id":1406,"date":"2011-06-07T13:49:18","date_gmt":"2011-06-07T17:49:18","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=1406"},"modified":"2011-06-12T11:49:56","modified_gmt":"2011-06-12T15:49:56","slug":"the-10-worst-things-that-you-can-do-to-your-business-card","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2011\/06\/the-10-worst-things-that-you-can-do-to-your-business-card\/","title":{"rendered":"The 10 Worst things that you can do to your Business Card"},"content":{"rendered":"

\"\"<\/a>Your business card is also another important respresentation of your <\/strong><\/span>Brand<\/strong><\/span>.<\/strong><\/span> Your business card, like your webaite, \u00a0generally becomes the first impression a potential client has of you and your business. Thus, we feel it is important to have your card professionally designed in order \u00a0to maintain synergy accross your brand. Below are the common mistakes made in the design of business cards by both people who try to do their own designs oand \u00a0inexperienced graphic designers. <\/span><\/p>\n

1.\u00a0 Cram too much information into your card.<\/h3>\n

This card incorporates #1 and #10<\/p>\n

Want to cram everything anyone might ever want to know about your business onto that tiny rectangle of paper? Use a small font size so you can add more text and cover as much of the surface of the card as you can. Who cares about making it easy to read? Your business card should contain everything, even if you have to provide a map to find your phone number on it.<\/p>\n

2.\u00a0 Hide the important information.<\/h3>\n

Make your logo so small only you know what it actually looks like. Make sure your name and the company name are too small to be read without a magnifying glass: after all, anyone you give your card to knows that already.\u00a0 But put your fax number and physical address in large font. After all, everyone visits or faxes: no one\u2019s going to\u00a0email <\/em>you, are they?<\/p>\n

3.\u00a0 Don\u2019t bother grouping related information together.<\/h3>\n

Have your name in one corner and your job title in the other. The company name in the middle, the address in the third corner and the phone number on the fourth. Your email address? On the back of the card, with the text informing me that it\u2019s made of recycled paper.<\/p>\n

That hurts my eyes<\/p>\n

4.\u00a0 Use similar colors for the text and the background.<\/h3>\n

Contrast? What\u2019s that? You like blue, so use a bright blue background and dark blue text, except for your name, which can be in light blue.\u00a0Try reading that, you pesky prospect!<\/em><\/p>\n

5.\u00a0 Crowd the edge of the card.<\/h3>\n

Margins are for suckers: your business card will have text right to the edge.<\/p>\n

6. Use as many fonts as you can.<\/h3>\n

What are all those fonts on the computer for, anyway? Show the world how creative you are!<\/p>\n

7. Never use the back of the card.<\/h3>\n

No, don\u2019t even consider it. That\u2019s the sign of the devil, or something, having a Twitter handle on the back of the card. Just cram everything in the front. . . oh sorry, that\u2019s #1.<\/p>\n

Give me more than a phone number, Joe!<\/p>\n

8. Don\u2019t include all your contact information.<\/h3>\n

Yeah, you have a blog and a Facebook page, but why would you put that on your business card? It\u2019s not like you want people to find them!<\/p>\n

9. Ignore your company colors.<\/h3>\n

Your company logo is in green and orange? So what, if your favorite color is purple go ahead and use that for all the text. Who\u2019s the graphic designer to tell you it\u2019s clashing? It\u2019s your card, isn\u2019t it?<\/p>\n

A dash of color and a clean uncluttered design: this simple card manages to avoid most of the mistakes I’ve outlined<\/p>\n

10. Be bland.<\/h3>\n

Your business card reflects your personality and your business, so your boring black-on-white card makes you look just as boring as you are. What\u2019s wrong with that? Better yet, take your sister-in-law\u2019s card design and just swap in your contact details. Why should your business card be original anyway? Your cupcakes store can totally have the same card as her accounting business.<\/p>\n","protected":false},"excerpt":{"rendered":"

Your business card is also another important respresentation of your Brand. Your business card, like your webaite, \u00a0generally becomes the first impression a potential client has of you and your business. Thus, we feel it is important to have your card professionally designed in order \u00a0to maintain synergy accross your brand. Below are the common […]<\/p>\n","protected":false},"author":4,"featured_media":1408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1406","post","type-post","status-publish","format-standard","has-post-thumbnail","category-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=1406"}],"version-history":[{"count":5,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1406\/revisions"}],"predecessor-version":[{"id":1414,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1406\/revisions\/1414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/1408"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=1406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=1406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=1406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}