{"id":1328,"date":"2011-05-13T15:59:10","date_gmt":"2011-05-13T19:59:10","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=1328"},"modified":"2011-05-13T16:06:13","modified_gmt":"2011-05-13T20:06:13","slug":"sell-the-sizzle-not-the-steak","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2011\/05\/sell-the-sizzle-not-the-steak\/","title":{"rendered":"Sell the sizzle not the steak"},"content":{"rendered":"<p><a rel=\"attachment wp-att-1330\" href=\"http:\/\/www.archimediastudios.com\/corporate\/2011\/05\/sell-the-sizzle-not-the-steak\/ar119290609139221\/\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-thumbnail wp-image-1330\" style=\"margin-left: 20px; margin-right: 20px;\" title=\"ar119290609139221\" src=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/05\/ar119290609139221-150x113.jpg\" alt=\"\" width=\"150\" height=\"113\" srcset=\"https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/05\/ar119290609139221-150x113.jpg 150w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/05\/ar119290609139221-300x226.jpg 300w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/05\/ar119290609139221.jpg 502w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>Our best advice to young designers working on advertising design concepts is \u201cSell the sizzle not the steak\u201d. An old concept that still hold validity in today&#8217;s advertising world. What this means is , don\u2019t just concentrate on the features of a product, concentrate on <strong>how they make the users life better.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our best advice to young designers working on advertising design concepts is \u201cSell the sizzle not the steak\u201d. An old concept that still hold validity in today&#8217;s advertising world. What this means is , don\u2019t just concentrate on the features of a product, concentrate on how they make the users life better.<\/p>\n","protected":false},"author":4,"featured_media":1330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1328","post","type-post","status-publish","format-standard","has-post-thumbnail","category-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=1328"}],"version-history":[{"count":5,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1328\/revisions"}],"predecessor-version":[{"id":1340,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1328\/revisions\/1340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/1330"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=1328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=1328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=1328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}