{"id":1321,"date":"2011-05-11T15:50:09","date_gmt":"2011-05-11T19:50:09","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=1321"},"modified":"2011-05-11T15:51:25","modified_gmt":"2011-05-11T19:51:25","slug":"common-marketing-blunder-addressing-product-problems-with-marketing","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2011\/05\/common-marketing-blunder-addressing-product-problems-with-marketing\/","title":{"rendered":"Common Marketing Blunder &#8211; Addressing Product Problems With Marketing"},"content":{"rendered":"<p><a rel=\"attachment wp-att-1312\" href=\"http:\/\/www.archimediastudios.com\/corporate\/?attachment_id=1312\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-thumbnail wp-image-1312\" style=\"margin-left: 10px; margin-right: 10px; margin-top: 40px; margin-bottom: 40px;\" title=\"Mistakes\" src=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/05\/Mistakes-150x105.jpg\" alt=\"\" width=\"150\" height=\"105\" srcset=\"https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/05\/Mistakes-150x105.jpg 150w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/05\/Mistakes-300x211.jpg 300w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/05\/Mistakes.jpg 412w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>I can\u2019t tell you how many times I\u2019ve seen a company with a problematic product try to \u201cfix\u201d it by running advertisements or by \u201crepositioning\u201d the product.\u00a0 In most cases, the real problem is usually either lousy quality or lousy service, both of which are toxic to brand equity.\u00a0 <strong>There is no amount of marketing that can overcome such problems.<\/strong> If your ads pretend the problems don\u2019t exist, you\u2019re making things worse, because the customers know that the problem is there and will simply become vociferous about it.\u00a0 <strong>The only way to fix a product problem is to fix the product <\/strong>and then wait \u00a0until your reputation recovers.\u00a0 Spending money on marketing in order to change a negative perception that\u2019s <strong>grounded in reality<\/strong> is\u00a0always\u00a0a huge waste of money. Your customers are more aware than you may think!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I can\u2019t tell you how many times I\u2019ve seen a company with a problematic product try to \u201cfix\u201d it by running advertisements or by \u201crepositioning\u201d the product.\u00a0 In most cases, the real problem is usually either lousy quality or lousy service, both of which are toxic to brand equity.\u00a0 There is no amount of marketing [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1321","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-insights","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=1321"}],"version-history":[{"count":5,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1321\/revisions"}],"predecessor-version":[{"id":1325,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1321\/revisions\/1325"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=1321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=1321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=1321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}