{"id":1221,"date":"2011-04-09T15:28:24","date_gmt":"2011-04-09T19:28:24","guid":{"rendered":"http:\/\/www.archimediastudios.com\/corporate\/?p=1221"},"modified":"2011-04-09T15:28:24","modified_gmt":"2011-04-09T19:28:24","slug":"brand-idenity-not-to-be-confused-with-brand-image","status":"publish","type":"post","link":"https:\/\/www.archimediastudios.com\/corporate\/2011\/04\/brand-idenity-not-to-be-confused-with-brand-image\/","title":{"rendered":"Brand Idenity not to be confused with Brand Image"},"content":{"rendered":"<p><strong><a rel=\"attachment wp-att-1223\" href=\"http:\/\/www.archimediastudios.com\/corporate\/2011\/04\/brand-idenity-not-to-be-confused-with-brand-image\/brand_logos_2\/\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-thumbnail wp-image-1223\" style=\"margin-left: 20px; margin-right: 20px;\" title=\"brand_logos_2\" src=\"http:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/04\/brand_logos_2-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/04\/brand_logos_2-150x150.png 150w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/04\/brand_logos_2-300x300.png 300w, https:\/\/www.archimediastudios.com\/corporate\/wp-content\/uploads\/2011\/04\/brand_logos_2.png 480w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>Brand identity<\/strong> is the outward expression of a brand, including its name, trademark, communications, promotion, and visual appearance. Because you develop the brand identity, it will reflect how you want the consumer to perceive the brand, the company, and the product or service. Don\u2019t confuse this with the very important brand image.<\/p>\n<p>The <strong>brand image <\/strong>is your customer&#8217;s mental picture of your brand. If you have executed your strategic marketing plan properly, the customer will have a brand image similar to what you attempt to project.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand identity is the outward expression of a brand, including its name, trademark, communications, promotion, and visual appearance. Because you develop the brand identity, it will reflect how you want the consumer to perceive the brand, the company, and the product or service. Don\u2019t confuse this with the very important brand image. The brand image [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-1221","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","entry"],"_links":{"self":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/comments?post=1221"}],"version-history":[{"count":2,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1221\/revisions"}],"predecessor-version":[{"id":1225,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/posts\/1221\/revisions\/1225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media\/1223"}],"wp:attachment":[{"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/media?parent=1221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/categories?post=1221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archimediastudios.com\/corporate\/wp-json\/wp\/v2\/tags?post=1221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}