Man of Steel demonstrates “Super” Branded Entertainment Powers

Superman’s Achilles heel was always the green glow of Kryptonite, but now Superman has found another green symbol he actually enjoys – the dollar.

Not only is Superman: Man of Steel  projected to soar to record breaking box office heights this summer,  but the with more than 100 global promotional partners that have infused around  $170 million in collective promotional support, the newest Superman installment is shaping up to be the most Madison Avenue-friendly film of the summer, and the most heavily promoted Warner Bros. film this year.

The blockbuster opens June 14 and counts among its promotional partners Warby Parker, which is offering Clark Kent-inspired glasses; Gillette, which produced a video series on how Superman shaves; Walmart, which is offering patrons an exclusive screening June 13; and Hershey’s Twizzler, with a promotion on Facebook that lets users create and star in a Superman-themed video. Also participating are Chrysler, Sears Roebuck & Co., Army National Guard, Kellogg Co. and Nokia — the film’s biggest global partner  and  Hardee’s and Carl’s Jr..

Here are a few of the Superman themed commercial spots:

Gillette

http://youtu.be/gycEBUYDHf8

Dodge

http://youtu.be/G9ZLSFUrGAM

Nokia

http://youtu.be/dwYatpwrs8s

Luxury Brand Dolce & Gabbana  recently revealed their new three-story, 11,00 square-foot  Fifth Avenue flagship boutique in NYC featuring the brand’s signature Sicilian style.

Nearly two years after retail whispers hinted at plans for a new Dolce & Gabbana boutique in New York City, the luxe Italian label opened shop last week at 715 Fifth Ave. Overseeing the store design themselves, Domenico Dolce and Stefano Gabbana’s  new US flagship features their signature Sicilian style complete with trimmings as opulent as the brand’s striking designs. The brands 16-year-old Madison Avenue boutique will also remain open.

Visit the Dolce & Gabbana website   

For Hollywood Studios, no time of year is more important — or more expensive — than the four-month summer season.  The stakes are particularly high this year, since domestic box-office revenue is trailing 2012 by a dire 12 percent.

From Teaser Trailers, to digital and print marketing campaigns and celebrities promoting their respective films on daytime, prime time and late night  network TV , studios are spending  millions in marketing dollars to lure you to the box office.

May kicks off the summer movie season, which some refer to as “Sequel Summer”  with four mega-franchise installments:

•  Marvel Studios and Disney’s Iron Man 3 on  May 3
• Paramount’s Star Trek Into Darkness on May 17
• Universal’s Fast & Furious 6; and Warner Bros.’ The Hangover Part III, which both roll out May 24, the beginning of the long Memorial Day weekend.

This summer there will also be films for those who may not be fans of super hero movies (if you can believe there are such people)! .

Warners is counting on adults, and especially women, to turn out for The Great Gatsby, Baz Luhrmann’s risky, 3D adaptation of F. Scott Fitzgerald’s iconic novel, with Leonardo DiCaprio in the title role, opening  May 10 in the U.S. before opening the Cannes Film Festival five days later.

On May 31, Sony’s After Earth, starring Will Smith sharing the screen with his son, Jaden, opens opposite the offbeat crime caper Now You See Me. M. Night Shyamalan.

Here is a complete list of upcoming 2013 movies:

Disney will open Iron Man 3 unchallenged on May 3rd, followed by Warner Bros. which will continue another successful year with The Great Gatsby on May 10th. The rest of the year looks just as strong. A few of the following films may cross a billion dollars such as The Hobbit: The Desolation of Smaug, but the rest are just as likely to please both audiences and studios.

Star Trek Into Darkness – May 17th (Paramount)

The Hangover Part III – May 24th (Warner Bros.)

Epic – May 24th (Fox)

After Earth – May 31st (Sony)

Man of Steel – June 14th (Warner Bros.)

Monsters University – June 21st (Disney)

World War Z – June 21st (Paramount)

The Heat – June 28th (Fox)

White House Down – June 28th (Sony)

The Lone Ranger – July 3rd (Disney)

Despicable Me 2 – July 3rd (Universal)

Pacific Rim – July 12th (Warner Bros.)

Grown Ups 2 – July 12th (Sony)

Turbo – July 17th (Fox-Dreamworks)

R.I.P.D. – July 19th (Universal)

The Wolverine – July 26th (Fox)

The Smurfs 2 – July 31st (Sony)

Elysium – August 9th (Sony)

Prisoners – September 20th (Warner Bros.)

Gravity – October 4th (Warner Bros.)

Captain Phillips – October 11th (Sony)

Thor: The Dark World – November 8th (Disney)

The Counselor – November 15th (Fox)

The Wolf of Wall Street – November 15th (Paramount)

The Hunger Games: Catching Fire – November 22nd (Lionsgate)

The Hobbit: The Desolation of Smaug – December 13th (Warner Bros.)

American Hustle – December 13th (Sony)

Monuments Men – December 18th (Sony)

There is also a plethora of Indie Films coming to a screen near you this summer!

INDIES TO WATCH FOR THIS MONTH:

What Maisie Knew (Millennium)

Something in the Air (IFC)

Augustine (Music Box)

Pieta (Drafthouse)

Populaire (Weinstein)

The East (Fox Searchlight)

The Kings of Summer (CBS Films)

Shadow Dancer (Magnolia)

via press release:

UNIVERSAL CITY, Calif. — April 24, 2013 — NBC has ordered “The Million Second Quiz,” a state-of-the-art, electrifying new live competition where contestants test the limits of their knowledge, endurance and will to win as they battle each other in intense bouts of trivia for twelve consecutive days and nights.

The competition, where time equals money, will air in primetime, live from a gigantic hourglass shaped structure in the heart of Manhattan.  This hourglass will also serve as the living quarters of the reigning champions – the four players who have remained in The Game the longest.  They will have the opportunity to play along with The Gamefor up to two weeks as other contestants attempt to unseat them during the primetime show.

The show will be the first fully convergent television experience, where viewers will be able to play along at home in real time and sync to the live primetime broadcast.

“The Million Second Quiz” continues 24 hours a day.  Contestants from all across America will be able to engage inThe Game with an unprecedented level of interactivity and win the chance to appear on the show in primetime.

The NBC affiliates will have the opportunity to interact live throughout the day and during the primetime show to be part of the action and showcase local contestants from their area.

The primetime show will feature nail-biting game play and a David vs. Goliath challenge to one of the reigning champions.

When the million seconds draw to a close, the champions will battle it out and the ultimate winner could claim an unprecedented cash prize of up to $10 million.

The announcement was made by Paul Telegdy, President of Alternative and Late Night Programming, NBC Entertainment.

“’The Million Second Quiz’ is a genre-redefining spectacle.” said Telegdy. “It is a game, a social experiment, and a live interactive event all wrapped into a uniquely sticky entertainment experience. What is exceptional about ‘The Million Second Quiz’ is that it embraces technology’s ability to allow everyone in America to actively participate and compete in a way that has never been done.”

“The Million Second Quiz” is produced by All3 Media America, Studio Lambert and Universal Television.  Stephen Lambert, Eli Holzman and David Hurwitz serve as executive producers.

About NBC Entertainment:

NBC Entertainment develops and schedules programming for the network’s primetime, late-night, and daytime schedules. NBC’s quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. NBC has earned more Emmy Awards than any network in television history. NBC’s roster of popular scripted series includes the Emmy Award-winning comedy “The Office” as well as the critically acclaimed “Parks and Recreation” and “Community.” NBC’s drama slate is highlighted by the buzz-worthy new series “Revolution” and “Chicago Fire,” veteran award-winning shows “Law & Order: Special Victims Unit” and “Parenthood,” and the recent additions “Grimm” and “Hannibal.” Unscripted series for NBC include the huge vocal competition hit “The Voice” as well as “The Biggest Loser,” “The Celebrity Apprentice” and the perennial #1 most-watched summer series, “America’s Got Talent.”