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Archimedia Studios looking forward to 2012!

January 5, 2012

(Atlanta, GA. January 5, 2012) Happy New Year everyone!  We are thankful for a wonderful 2011 and are very excited for what is ahead for Archimedia Studios in 2012. In 2011, our core business continued to grow in the major artist, film and luxury brand markets, we introduced a new service offering in 2011 geared at the Country, Pop and Rock Indie markets called “Archimedia STAR©” – a unique, selective, results driven, fast-track  branding, marketing and promotion program designed to separate artists from the competition and to maximize their monetization potential across multiple channels. We are very fortunate to be working with some of the best emerging Indie talent in the business and proudly anticipate major advancements in their careers. Lastly, this year we also plan to announce some major partnerships with Indie Labels, Production and Film companies in support of “Archimedia STAR©”.  Archimedia STAR© joins our existing successful family of offerings iCMS© and eMarketer©. Through creativity, innovation and performance, we remain committed to delivering solutions that transform our clients brands and maximize their profitability.

Follow our Fan page on Facebook, there will be much more information forthcoming on Archimedia STAR© and all the happenings within Archimedia Studios!  Glad to have you all with us in 2012!   Vince Spagnolo, President of Archimedia Studios

Filed Under: Current News

Archimedia Studios set to launch New Product and Division

October 6, 2011

(Atlanta, GA. October 6,2011) Archimedia Studios, a leading Design, Marketing and Branding firm to the film, music and corporate sectors for over 30 years, is set to launch a new product offering and division.

“Whether it’s an artist, band or small business, to succeed in today’s market you must be able to “Differentiate and Separate” yourself from the competition tin order to  grow your brand and become more profitable. This has been the core of our company’s brand for studios, labels, luxury brands and corporations. (said Vince Spagnolo, President of Archimedia Studios).

“After almost two years in test markets, we are excited to be able to introduce a new product offering that will bring Archimedia’s brand of unwavering execution and proven results in design, marketing and branding to the small and middle markets of the entertainment and business sectors at remarkable cost effectiveness and at a level of quality and service that was once only afforded to the affluent of these sectors.” said Spagnolo. In support of this new product offering the company also plans on establishing another division in the Northeast.

“We feel that the timing for our product couldn’t be better.” said Spagnolo. “In both the entertainment and business sectors, I feel that there is somewhat of a perfect storm scenario in place; a declining, economy,  ever changing mediascapes, and the emergence of new marketing channels. This is resulting in an environment of confusion and anxiety for unsigned artists, bands, and small businesses as they try to navigate these treacherous and financially draining waters stocked with new schools of opportunity seeking “experts,” empty promises and unmeasurable returns.”

“We can’t guarantee your success but our new product is going to give you the best opportunity to achieve your goals and dreams, through our commitment, loyalty, dedication, trust and the effectiveness of our resources. We achieve our results from our focus on exclusivity and service, not volume. Our targeted market will continue to be a deliberate and concentrated client pool who are serious about their brand and committed to rising above the rest” (said Spagnolo)

The company plans an official press release with more details  on their new product and division in the upcoming weeks.

Archimedia Studios is a multi-discipline firm that partners with clients to architect the future of their brands and innovations. Their concentric approach to embracing today’s interconnected mediascape ensures that their high profile clients capture growth and opportunities through innovation, rigorous measurement and creative design excellence. The company offers resources that include Brand Identity, Branded Entertainment, Promotional Marketing, Social Media Marketing, e-Marketing, Media Planning and Forecasting, Traditional Media and Marketing, Web Design Development and Design, Print and Digital Advertising, e-Business Retail Merchandising.

Filed Under: Current News

Archimedia Studios Announces Custom Mobile Apps

August 19, 2011

ARCHIMEDIA STUDIOS ANNOUNCES CUSTOM MOBILE APP DEVELOPMENT

(Atlanta GA.) Archimedia Studios, a leading Design, Marketing and Branding firm to the film, music and corporate sectors for over 30 years,  announces that the company is expanding their client service offerings to include customized Mobile Apps.

With the continued growth of the smartphone and tablet, more consumers and fans will be getting their information from their iDevices.

“Brands are in the business of connecting with consumers. If there is one medium that’s perfectly suited for connecting with people, there is nothing better than mobile. It’s intimate, immediate and inimitable.” Says Vince Spagnolo, President of Archimedia Studios.

“One of the most vital aspects for successful cross-channel marketing is in the maintenance of consistency across channels and, in turn, maintaining the best user experience throughout, at every point that a consumer may touch. The difficulty is in how you combine the ‘old’ and the ‘new’ channels, not just to coexist, but also to contribute to each other to achieve customer conversion across multiple touchpoints.”

“We feel the mobile app can be uniquely positioned to provide this type of powerful cross-channel marketing solution. Wherever your consumer or fan is, they expect to find you, and they expect to have the same great experience across all channels. Maximizing communications with those consumers and fans will strengthen relationships, drive more revenue and differentiate the brand.” (Spagnolo said)

The company has a long standing tradition in embracing, adopting and adapting the ever changing “mediascape”.  Accompanied by their  “One Company, Total Solution” approach to orchestrating integrated  cross-channel marketing strategies,  Archimedia  Studios’ solutions have been proven to achieve  measurable growth, profitability and differentiation for their client’s brand in the least amount of time.

“Simple, powerful, profitable, brand differentiation is and will continue to be our trademark” (Spagnolo said).

Mobile Apps for client brands will be made available for  download from all the most popular app outlets, such as iTunes. Apps will also  support both Apple and Android platforms.

Filed Under: Current News

What Does Twitter have in Common with Old-School Advertising?

August 15, 2011

It’s the Headline! What?

Twitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before.

What you share on Twitter is not just about the actual value of the content. It’s also about whether the content gets viewed and appreciated in the first place.

… the difference is in the headline.

Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist.

Fact: On average, 8 out of 10 people will read a headline, but only 2 out of 10 will go on to read the content. (the old 80/20 Rule)  This is in a typical headline environment, such as a newspaper, magazine, or web page.

Now, think about a Twitter stream…

People are scanning more ruthlessly than ever, looking for interesting tidbits. Your content link is competing with conversations.

Some people will tell you that a good Twitter headline is as short as possible. This is due not only to the 140-character limit that Twitter imposes, but also because in order for your headline to spread, people need room to retweet it. Twitter culture dictates that you give credit to the person who originally exposed you to a tweet when you retweet, so extra space is needed.

The mistake: Too many people, however, focus on “short” and forget about the “as possible.”

A better way to think about it is as long as necessary, but no longer.

Enter the Return of the Short Headline

  • 95% of the most effective headlines from the early years of magazine advertising were eight words or less. This is because magazine copywriters had to write tight headlines due to space concerns, just like Twitter users.
  • Studies done from the direct mail industry show that about 50% to 60% of the most effective headlines are eight words or less, leaving ample indication that longer headlines work, too.
  • On a webpage, there are no space concerns, so web copywriters found that longer headlines communicated more benefit right at the top of the page where eye-tracking studies show people focus, and therefore worked better.

So, Twitter brings us back full-circle at a time when content is the new advertising. But it’s clear that a well-written short headline has power, especially when in a level-playing-field environment where everyone has the same constraints.

Time to up your headline game.

So what are the elements elements of solid headline writing?

Your headlines must:

  1. Be USEFUL to the reader,
  2. Provide him with a sense of URGENCY,
  3. Convey the idea that the main benefit is somehow UNIQUE; and
  4. Do all of the above in an ULTRA-SPECIFIC way.

More tips coming soon!

Filed Under: Current News, Marketing Insights

Luke Bryan – Sometimes things come in their own time…

April 19, 2011

Sometimes good things come in their own time. For country singer Luke Bryan, success came a little late, but he’s okay with that.

“It’s kind of taken a while, but it’s all come at the right time,” Bryan said. “You can have things happen too fast and not be altogether prepared for it. I wouldn’t have wanted to have anything happen faster.”

Bryan, a native of Leesburg near Albany, will be in Savannah April 17 as the opening act of Tim McGraw’s “Emotional Traffic Tour,” which also will feature The Band Perry. Bryan discovered music as a teenager when his parents gave him a guitar.

“I was 14 or 15 when I started singing in choir and youth groups,” he said. “I used to do a lot of plays in high school.”

After high school graduation, Bryan planned to move to Nashville to launch a music career, when his family was struck by tragedy. His older brother, Chris, was killed in a traffic accident even as Bryan packed his car to leave.

Instead of moving to Nashville, Bryan enrolled in Georgia Southern University at Statesboro. “I sang with groups all through college,” he said.

“When you get repeat customers and repeat fans, you know at least you’re doing things right because people are coming back to hear you,” Bryan said. “All through college, I felt ours was one of the best bands.”

After college, Bryan worked at his father’s agriculture and fertilizer business for a time. “I wasn’t very happy,” he said. “I realized it was time for me to move to Nashville. Looking back, it was certainly the best thing to do.”

In 2001, Bryan finally made the big move and within two months, had landed a deal as a songwriter. At the time his debut single was released in 2007, singer Billy Currington, a native of Rincon, was climbing the charts with “Good Directions,” which Bryan wrote.

In 2006, he married and today Bryan and his wife, Carolyn, have two sons, Bo and Tate. “It gives me something good to go home to,” he said.

His debut single, “All My Friends Say,” became a Top 5 single on the Billboard Hot Country Songs charts. His debut album, “I’ll Stay Me,” was released on Capitol Records that same year, and his latest album is “Doin’ My Thing.”

The awards Bryan has received include the Academy of Country Music’s Top New Artist and Top New Solo Vocalist in 2010. He received Country Music Television’s USA Weekend Breakthrough Video of the Year for “I Do.”

Since he released his first album, Bryan had Top Ten hits with “All My Friends Say” and “Country Man,” followed by three back-to-back No. 1 songs, “Do I,” “Rain Is A Good Thing” and “Someone Else Calling You Baby.” All five have gone gold.

The Bryan family experienced tragedy again in 2007, when his older sister, Kelly, died at the age of 39. Bryan has raised money for several causes, including St. Jude Children’s Research Hospital and the Make-A-Wish Foundation. In honor of his brother and sister, he raised money for the Leesburg YMCA by performing with some fellow Nashville songwriters.

McGraw is one of Bryan’s heroes, and he is excited to be touring with him. In Savannah, fans will hear Bryan’s new single, “Country Girl, Shake It for Me,” and some songs from the new album he is working on.

“Someday, I hope to be where Tim McGraw is, headlining all the shows, up for the big records, still making new fans and enjoying the fans I already have,” Bryan said. “I just want to continue to do what I love, which is play music.”

Success has finally arrived, but Bryan’s life hasn’t changed. “I still kind of go around and do the same things I love to do, although I’m a lot busier than I used to be,” he said.

“But it’s a different kind of busy,” Bryan said. “Instead of touring from a van, it’s a nice tour bus. Life is good and things are good, and it’s hard to keep a smile off my face.” (Linda Sickler and Best Country Singers.com)

Filed Under: Current News

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