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Marvel’s Doctor Strange Makes Box Office Magic

November 7, 2016

doctor-strange-1Disney/Marvel’s magic-filled latest conjured $85 million from 3,882 theaters its opening weekend, besting predictions of a $70 million take.

This is the tenth largest opening for a Marvel movie finishing just behind Thor: The Dark World, the only other film from the Marvel Cinematic Universe to open in November.

Boosted by 3-D and IMAX ticket sales, Strange also notched the 13th-best November opening of all time and the 14th-consecutive No. 1 debut for the Marvel Cinematic Universe (out of 14 films). The film has grossed $325.4 million worldwide in just 13 days, after opening in international markets last month.

Compared to over single-character intros in the Marvel Cinematic Universe (MCU) Doctor Strange dramatically outperformed Captain America: The First Avenger and Thor, which opened with $65 million and $66 million respectively, last year’s release of Ant-Man, which debuted with $57 million, and The Incredible Hulk, which opened with $55.4 million in June 2008. Only Iron Man, with $98.6 million ($102.1m including previews) back in Summer 2008, had a larger opening.

Filed Under: Articles

Marvel’s Doctor Strange: The Reviews Are In

October 24, 2016

doctor-strange-1The review embargo has been lifted and judging from the early reviews Disney/Marvel’s Doctor Strange will bring magic to the Marvel Universe on November 4th. . .a little strange goes a long way.

Dr. Stephen Strange’s (Benedict Cumberbatch) life changes after a car accident robs him of the use of his hands. When traditional medicine fails him, he looks for healing, and hope, in a mysterious enclave. He quickly learns that the enclave is at the front line of a battle against unseen dark forces bent on destroying reality. Before long, Strange is forced to choose between his life of fortune and status or leave it all behind to defend the world as the most powerful sorcerer in existence.

What the critics are saying:

Total Film – James Mottram

Cumberbatch fits Doctor Strange like a pair of snap-tight surgical gloves, in yet another MCU triumph. Beautifully designed, brilliantly executed.

The Daily Beast – Jen Yamato 

Broadening the consciousness of the mind, and by extension the conscientiousness of the soul, is one of the decidedly atypical end goals Doctor Strange has in its sights in spite of the minefield of superhero origin story clichés it sweeps across to get there. Stacked with an excellent cast led by Benedict Cumberbatch and the singular Tilda Swinton in a captivating and controversial role, it’s the most dazzling technical achievement of the franchise whose visual delights are worth the ticket price alone.

 

The Hollywood Reporter – Todd McCarthy

Yes, this new project shares the same look, feel, and fancy corporate sheen as the rest of Marvel’s rapidly expanding Avengers portfolio, but it also boasts an underlying originality and freshness missing from the increasingly cookie-cutter comic-book realm of late.

 

The Guardian – Peter Bradshaw

To his credit, director Scott Derrickson…navigates through the different zones with a fair degree of actual coherence, and delivers the entire package with evident ease and some flair.

USA Today – Brian Truitt

It’s a tremendously engaging and likeable superhero ride, in which the classiest of casts show they know exactly where to take it seriously – and where to inject the fun.

 

TheWrap – Alonso Duralde

Derrickson (Sinister) crafts a trippy phantasmagoria for Strange to fly screaming through as he begins his path to sorcerer supreme. The only thing missing is a Doors jam as the sequence unfolds a dizzying blend of psychedelia, geometric oddities and nightmarish dreamscapes.

 

The action climaxes with a truly impressive finale, one that employs time going in multiple directions that’s like nothing I’ve ever seen in a movie before. The effects shots here aren’t just visually impressive; they actually let the narrative go to places it couldn’t without this level of, you’ll pardon the expression, wizardry.

 

 

 Variety – Peter Debruge

The key is an in-on-the-joke script, which Derrickson co-wrote with Jon Spaihts and C. Robert Cargill, that ingeniously navigates major plot potholes even as it saddles its actors with ludicrous dialogue. But what actors!

 

Filed Under: Articles

Disney’s Finding Dory Sets New Animated Film Opening Weekend Record $136.2 Million

June 20, 2016

Finding Dory

The 13-year gap between 2003’s Finding Nemo and its 2016 sequel didn’t seem to be a problem for the Disney’s Pixar juggernaut.

Once again, Disney finds itself atop the weekend box office for the eleventh time this year. Disney’s Finding Dory  made huge box office waves this weekend, setting a new opening weekend record by an animated motion picture bringing in $136.2 Million from 4,305 theaters for a $31,634 per theater average. It’s an opening comparable to the 90+% bumps both sequels in the Toy Story franchise saw over their predecessors with Dory‘s opening weekend serving as a 93.8% bump over Finding Nemo‘s $70.2 million opening back in 2003.

The release is another 2016 animated hit for the studio on the heels of Zootopia, as Dory exceeded expectations pulling in over $54 million on Friday, including $9.2 million from Thursday night previews (also a record for an animated feature), Finding Dory handily bested the previous animated weekend record holder, 2007’s Shrek the Third, by around $15 million (unadjusted for inflation).

Dory also scored an “A” CinemaScore and played to an audience that was 45% male vs. 55% female. The age breakdown saw 65% of the audience being made up by families and 32% of the overall audience made up of children 12 and under.

The Nemo brand has ballooned over the years, the film has spawned video games, merchandise, and theme park attractions around the world, making it a time-tested, modern icon among Disney’s filmography.

Filed Under: Articles

Captain America:Civil War Launches To A Mighty $181.8M, Globally $678.4M

May 9, 2016

captainamerica

Kicking off the summer box office in super-heroic style Captain America: Civil War scorched the weekend box office, bringing in $181.8 million , the fifth largest opening weekend of all-time. In terms of opening-weekend rankings, Civil War shot past Iron Man 3($174 million) to come in at No. 5 behind Star Wars: The Force Awakens($248 million), Jurassic World ($208.8 million), The Avengers ($207.4 million) and Avengers: Age of Ultron ($191.3 million), not accounting for inflation. Put another way, Disney claims four of the five top openings (Jurassic World was released by Universal). 

The Captain America franchise continues to show the greatest film-over-film growth as Civil War‘s opening is a 91.3% increase over the opening for Captain America: The Winter Soldier.

Combined with its international release a week earlier, Civil War has now earned $678.4 million global and has already surpassed the lifetime international cumes of Captain America ($194M), Iron Man($267M), Thor ($268M), Iron Man 2 ($312M), Ant-Man ($339M), Thor: The Dark World ($438M), Guardians of the Galaxy ($440M) and Captain America: The Winter Soldier ($455M).

The massive debut contributed to Disney bringing in over $200 million this weekend as the studio became the fastest to cross the $1 billion mark in domestic earnings in just 128 days, decimating the 165 day record set by Universal just last year. On top of that, Disney has also become the fastest studio to reach $2 billion internationally and $3 billion globally, surpassing the previous industry records set last year in June.

 

Filed Under: Articles

Disney’s The Jungle Book Roars To $103.6 Million Opening

April 18, 2016

Jungle-Book-1

“Every studio executive dreams about the day they have a movie that plays to virtually all audiences irrespective of its rating, theme or target audience. ‘Jungle Book’ is the perfect realization of that dream,” says one box-office analyst.

The Jungle Book climbed to the top of the cinematic mountain, opening to a whopping $103.6 million domestically and $290,967,000 worldwide exceeding all expectations.

Disney’s live-action adventure demolished expectations to earn the second highest April opening in box office history, second only to last year’s Furious 7 ($147.2 million). A $100 million domestic opening is a pretty rare accomplishment for a PG-rated movie, and The Jungle Book is only the second PG-rated Disney movie to do so. (Alice in Wonderlandopened to $116.1 million in 2010.)

A good chunk of The Jungle Book’s success came from 3D and IMAX screens, earning an estimated $31 million domestically from 3D and $10.4 million domestically from IMAX. Globally, The Jungle Book reeled in $20.4 million from IMAX screens, setting an IMAX record for the biggest PG-rated opening.

There’s is a wonderful article in the New York Times which gives a rare glance into the  “savvy”marketing process of The Jungle Book – some call it “magical”!

The article talks about some of the marketing strategies used to move  the box office needle;

Create an early social blast, buzz. Last August Director Jon Favreau bounded onto a 7,800-seat arena at a Disney fan convention in Anaheim, Calif., and showed sneak-peek footage from his film. He hobnobbed with three “Jungle Book” stars on stage, including Neel Sethi, who plays the man-cub Mowgli. Thousands of movie posters were handed out at a marketing cost of $175 million.

Broaden the demographic – not just for kids. When animals talk in a movie, unless it’s a comedy, older moviegoers tend to skip it. Most of Mr. Favreau’s animals are not cartoonish and cuddly , but Disney could not rely on trailers and TV spots to convey that message. So bloggers and entertainment news sites to hammer home a point: Mr. Favreau used sophisticated filmmaking techniques to create the animal characters.

The Power of the Trailer as a marketing instrument: In part to make “The Jungle Book” appeal to a finicky high school crowd — older siblings tend to influence younger brothers and sisters —  the first trailer was packed with scary moments (pouncing panther, snarling tiger, stampeding buffalo) while hiding the musical numbers and keeping Baloo’s goofier moments to a minimum.

Target a specific demographic. Generally speaking, females see Disney’s magic castle logo on a trailer and are pulled closer. The opposite can be true with guys. So Disney aggressively and repeatedly pitched “The Jungle Book” to male audiences.

Commercials on ESPN portrayed the movie as coming not from the studio that made “Cinderella” but “from the studio that brought you ‘Pirates of the Caribbean.’” An extended 3-D trailer for “The Jungle Book” was attached to “Star Wars: The Force Awakens,” which had an audience that was 58 percent male.

Additionally,  Disney rolled out an action-oriented trailer during the Super Bowl.

Create an immersive world. To emphasize the scope and scale of this movie, Disney introduced a mazelike Law of the Jungle website in partnership with the female-leaning Tumblr; ran special promos at IMAX theaters focusing on the snake Kaa; and created a touring virtual-reality experience and 360-degree Facebook video emphasizing the “Avatar”-like world of its jungle. This was all crafted to create an experience that would ultimately move  moviegoers  to spend $3 to $5 more a ticket to see “The Jungle Book” in 3-D, which can lift opening-weekend sales considerably.

Utilize all  Disney promotion channels and assets. Aside from marketing on ESPN (mentioned earlier), various corners of the Disney empire also were called into play to promote “The Jungle Book.” A New Year’s Day stunt on the Disney Channel, for instance, was used to portray the film as one of the year’s first blockbuster offerings for families and children.

But the synergistic heavy lifting was done by Disney theme parks. During the jam-packed spring break weeks, park theaters in Florida and California offered sneak-peek footage of the movie, with Mr. Favreau providing introductions.

The many (many) theme park stores that sell Disney merchandise had “Jungle Book” sections. And Disney built photogenic “Jungle Book” sand sculptures at its Animal Kingdom and Epcot parks in Florida.

Read the full New York Times story HERE

 

 

Filed Under: Current News

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