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There is no Substitute for Photography Technique

December 20, 2010

Photography has entered a whole new world, with remarkable changes in technology in just a few short years. One thing has not changed, however; the camera – not the computer – is still the most important tool of a good photographer.

When the digital photography revolution began, it excited two groups of people. First there were the traditional photographers, who embraced the cost savings and convenience offered by digital photography. For them, it was a chance to do what they had always done, but to do it in a format more suited to the modern age.

Then there were the computer types, who perhaps didn’t know much about photography and weren’t very good at it. For these people, photography had entered their world in a big way. They may not have known much about art or technology, but they sure knew plenty about software. In this world, they were way ahead of traditional photographers who had grown up with SLR cameras, film and the darkroom.

So, does being good with software make you a good photographer? Of course not.

With software, you can achieve amazing things. You can do everything from tweaking the contrast in an image to moving objects around and making your photo look like it was a painting. But there are also plenty of things – essential things – that you can’t do. You can’t make an out-of-focus subject in focus. You can’t un-blur a moving subject that was blurred because the photographer used the wrong shutter speed.

Technical issues aside, there it also the great sense of honest satisfaction a photographer feels when they are able to capture a perfect image ‘in camera.’

In some industries, like advertising, the only thing that matters is the image; how you do it is irrelevant, as long as you produce the result. But for the ‘average Joe’, photography is about capturing memories, to revisit and share with others.

I am not suggesting software has no place in photography. In fact, even devoted digital fans recognize that most images need a little tweaking of saturation and contrast to bring them up to print quality.

The point is, software is no substitute for camera skills. It is great, perhaps even essential, to know how to work on a photo after the event. But that cannot take the place of learning how to use a camera, how to appreciate light and how to compose a great image.

Beginners beware; there are people out there who will hold you back by telling you that notions of aperture, shutter speed and ISO are outdated relics of film photography. In fact, by learning these photography essentials, you will develop skills that will reduce your reliance on computers to fix your mistakes.

The benefits? Well, first there is the satisfaction of knowing your picture was captured with your own skill and is a true reflection of the moment as it happened.

Need something more practical? Think about this. To produce a good image from a poorly taken photo can take hours sitting in front of a computer. How long does it take to get it right in the first place? About 1/500th sec.

Filed Under: Photography

Archimedia Gives Back to the Community

December 20, 2010

Design & Marketing Firm “Gives Back” to the community

Archimedia Studios, a leading Atlanta based design and marketing firm servicing the country music and film industries recently initiated a “Give Back” program, in order to help promote the media arts in schools that would otherwise be unable to afford them.

In addition to a number of southern schools that were chosen to participate in the Archimedia Give Back program, The Schoolhouse Learning Center, located at Dorset Farms in South Burlington, was chosen to receive $15,000 to further the development of its website and promote the mission of the school.

The main criteria for school selection for the program is for the school to truly live its mission.  Vince Spagnolo, President of Archimedia Studios,  recently had the opportunity to visit The Schoolhouse, and was delighted with what he saw.  He noticed that the joy students find in learning was evident from the moment he walked into the building.  He was impressed by the faculty and members of the Board of Directors, who all clearly live the mission of the school.  Schoolhouse dedicates itself to being student-centered, family orientated, and open to all forms of diversity.  The five-year vision of the school includes promoting, Science, Math, Technology and Sustainability.

With the new website, Schoolhouse families will be even more connected to the school.  They will be able to see their children’s work, read their daily blogs and much more.   Students will be able to enhance their skills in the media arts through “short courses” in media arts.   Through Archimedia Studios, The Schoolhouse Learning Center will also have a promotional film to use on its website and in the community.

Spagnolo observed, “when students are in a warm and inviting environment and are so happy and attentive, their likelihood of becoming lifelong learners and good citizens of the world increases tremendously.  There’s no better investment than that.”

Filed Under: Current News

Snow Photography Tip

December 17, 2010


Snow scenes are full of bright white color. Your camera will see this and will try to turn all the pure white into grey, leaving the resulting photo looking like a portrait of dirty snow. So, you have to trick your camera in order to take an accurate image of the snowy scene. Lower your ISO to 50 or 100, and open your lens up one or two f-stops more than the auto setting suggests. For example, on a bright and sunny day in the snow, set your camera to 1/1000 of a second shutter speed, f/8 aperture, and ISO at 50 or 100. Use the same settings for an overcast day, though the resulting photo will not be as bright because there is less available light. When shooting snow scenes at night, increase your shutter speed to about 5 seconds, and close down the lens to ISO 200 or 400. Set up a tripod, and use the self timer so you don’t cause a blur when you push the button to take the photo. Adjust the shutter speed to make the photo lighter or darker (increase it for lighter photos; decrease it for darker photos).

Filed Under: Photography

Film’s 15 Second Rule

December 14, 2010

The 15 Second Rule

Patience is hard for video shooters. I guess it’s because we’re human, and humans generally struggle with it.

Still, if you have a little patience when you’re shooting video, you’ll be happier with your results. For example, there’s the 15 second rule. It’s simple, but it will make your life a lot easier.

Here’s how it works:

When you’re getting a specific static shot — make sure you record for at least 15 seconds.

That’s it? Yes, it’s as easy as that.

Why this amount?

Fifteen seconds of a single static shot is more than you’ll likely need. This will give you choices later when you’re editing. Because editors want to hold the attention of their audience, most shots in the final edit will last 4 seconds or less. If they were to use the entire 15 seconds that you captured, it would feel like an eternity to the audience.

By the way, when I refer to a static shot, I mean a shot that has little or no movement. This might be an establishing shot, a video portrait, or a number of other scenarios. When there’s almost no movement, it’s (usually) hard to watch a long clip (such as 15 seconds).

If you’re capturing 15 seconds when you shoot, you have a lot of 4 second options inside of the 15 second clip. For example, you could use seconds 1 to 5, seconds 2 to 6, seconds 3 to 7, and so on. You get the idea.

If you’re like some shooters and you only record for 4 seconds because that’s how much you’ll need in post, then you’ve limited your options. Whether you’re doing your own editing or having someone else do it, remember that editors love options. It gives them room to move. And the 15 second rule helps get that done.

During the 15 seconds, resist the urge to zoom the camera.

Resist the urge to adjust.

But most of all, resist the urge to stop rolling.

Capture at least 15 seconds, and then you can set up for your next shot.

Filed Under: Filmmaking

The Cure for the Common Dysfunctional Team

December 13, 2010

“Not finance. Not strategy. Not technology. It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and so rare.”

Are the following dysfunctions plaguing your team?

Dysfunction 1: Absence of Trust
His definition of trust is the ability of group members to show their weaknesses, to be vulnerable and open with one another.  High levels of trust reduce the fear of conflict, the next dysfunction.

Dysfunction 2: Fear of Conflict
All meaningful relationships require productive conflict for them to grow.  Dysfunctional teams tend to avoid conflict by wearing masks and attempting to be nice to each other-artificial harmony resulting in a group of “yes-men” instead of a high performance team.  By addressing conflict in a positive manner, teams can break through the next dysfunction, lack of commitment.

Dysfunction 3: Lack of Commitment
Commitment requires clarity and buy-in. For people to buy into something, their opinions and thoughts must be heard and discussed.  Commitment leads to high levels of accountability characteristic of high performance teams and minimizes the next dysfunction.

Dysfunction 4: Avoidance of Accountability
Mutual accountability requires clarity about what is expected and how progress is measured. There must also be clear standards about who needs to do what, by when. Mutual accountability leads to the cure for the next dysfunction, Inattention to Results.

Dysfunction 5: Inattention to Results
Members of a healthy, high performance team place team results ahead of their own interests.  This requires the leader to keep the team focused on results by making them clear for all to see and reward the behaviors that contribute to those results.

Imagine…The positive impact on your bottom line by having a fully engaged team of top talent executing your strategy everyday. . . with the following five characteristics:

1. Consistently demonstrating high levels of trust for each another.
2. Effectively addressing conflict when discussing ideas.
3. Assuring commitment to decisions and plans of action.
4. Holding one another accountable for appropriate actions as planned.
5. Always focusing on the achievement of collective, mutually established results.

Filed Under: Management Insights

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