Archimedia Studios

Video formats: the difference between seen and not seen

Support for video and audio file formats varies across browsers.
These video formats are:

  • Theora (.ogg, .ogv) – The free and open source container format from the Xiph.org foundation, for the open source Theora codec. Results in lower quality than H.264 and uses the application/ogg MIME type and the video/ogg video attribute type
  • MP4/ H.268 (.m4v) – The compressed container format for the H.264 codec, with high definition support and uses video/mpeg MIME type and the video/mp4 video attribute type
  • WebM (.webm) – Open source container format supported by Mozilla, Opera, Adobe, and Google., compressed by VP8 codec and uses the video/webm MIME type and the video/webm video attribute type

A standard video format has not yet emerged.   Thus, it is important to know what video formats the various web browsers handle in order that as many users as possible can see your content.

Here is a chart of what browsers support what file formats:

Source devcurry.com

Archimedia Studios looking forward to 2012!

(Atlanta, GA. January 5, 2012) Happy New Year everyone!  We are thankful for a wonderful 2011 and are very excited for what is ahead for Archimedia Studios in 2012. In 2011, our core business continued to grow in the major artist, film and luxury brand markets, we introduced a new service offering in 2011 geared at the Country, Pop and Rock Indie markets called “Archimedia STAR©” – a unique, selective, results driven, fast-track  branding, marketing and promotion program designed to separate artists from the competition and to maximize their monetization potential across multiple channels. We are very fortunate to be working with some of the best emerging Indie talent in the business and proudly anticipate major advancements in their careers. Lastly, this year we also plan to announce some major partnerships with Indie Labels, Production and Film companies in support of “Archimedia STAR©”.  Archimedia STAR© joins our existing successful family of offerings iCMS© and eMarketer©. Through creativity, innovation and performance, we remain committed to delivering solutions that transform our clients brands and maximize their profitability.

Follow our Fan page on Facebook, there will be much more information forthcoming on Archimedia STAR© and all the happenings within Archimedia Studios!  Glad to have you all with us in 2012!   Vince Spagnolo, President of Archimedia Studios

Our 2011 pick for – Come on Guys!

There has been many Photoshop disasters in 2011 by agencies. Some of them we have highlighted in a recent blog post. At the professional level there should be no excuse for bad cutouts, missing limbs, disproportionate body parts and over done digital makeup.

However, this Levis ad takes the inexcusable to a whole new level; notice the reflection. This is an error that you may expect from a teenager just learning Photoshop but certainly not at the professional level.

Come on Guys!

Have you forgotten the design process ?

  • Receive requirement
  • Sketch out rough
  • Get approval
  • Create artwork
  • Review
  • Create finished artwork
  • Preflight and proof
  • Print
  • Notice reflection is upside-down*

Our 2011 Pick for – Biggest Social Media Marketing Blunder

ChapStick—a brand whose marketing I don’t recall ever making any sort of impact. Until now.  ChapStick posted a weird image on Facebook of a woman, backside in the air, looking for her ChapStick behind a couch . Many comments resulted  objecting to the image. What does ChapStick do? They delete their comments. ChapStick’s ads with the line “Be heard at Facebook.com/ChapStick” start to look foolish. People keep commenting. ChapStick keeps deleting. People got angry. ChapStick got worried.  People started commenting about why they can’t see their old comments. ChapStick can’t keep up with all the deleting. Comments are getting through, and they’re nasty. ChapStick for some weird reason doesn’t just delete the image, apologize, or even acknowledge the issue, beyond its infuriating deleting of comments. ChapStick apparently thinks the whole thing will just go away if it can silence enough of its “fans.” Not very smart! Burt’s Bees and Carmex must be thrilled. Larger image after the jump.
ChapStick finally responded—deleting the offending post (it’s gone from the ChapStick website, too) andadding a new Facebook post with a weird semi-apology. “We see that not everyone likes our new ad, and please know that we certainly didn’t mean to offend anyone!” the post says. “Our fans and their voices are at the heart of our new advertising campaign, but we know we don’t always get it right. We’ve removed the image and will share a newer ad with our fans soon!”

Our 2011 Picks for Best / Worst Movie Posters

Worst: X-Men: First Class

As far as misguided ideas are concerned, those for X-Men: First Class are in a class all its own. Matching quality to what a ten-year-old fiddling around with Photoshop  could turn out, these look like they were literally whipped up overnight. If the artists who conceived this posters weren’t reprimanded then we don’t know what the design profession is coming to.

Best: Winnie the Pooh

The movie poster design continues to insult our creativity with either “talking-head” or terribly Photoshopped posters. While there was some graphically pleasing posters this year such as; “Don’t be afraid of the Dark”  and “Little Red Riding Hood”, we chose as our favorite,  Winnie the Pooh. We feel that these posters capture the essence of design, “less is more” and convey an innocent simplicity. Winnie the Pooh’s posters are minimalist, vibrant and perfectly encapsulate the charm and nostalgia associated with that lovable bear. They communicate!


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