Archimedia Studios

Brandon Parsons “Heavy In Your Arms” (cover)

Archimedia’s “Top Male Artist” Brandon Parsons continues to display why he is an artist on the rise!  On his latest video cover of  Florence Welch’s (Florence and the Machine)  ‘Heavy In Your Arms’,  Brandon once again confidently displays his artistry and originality. Along with a very polished video production that brilliantly embraces the haunting and sombre lyrics of the song, Brandon’s unmistakeable soulful tone and passionate interpretation delivers a captivating performance  that connects you to the song as though you were  hearing it for the very first time.

http://youtu.be/IUIF1w-y-TI

Megan Landry performs with Disney Star

Archimedia’s “Top Female Artist”  Megan Landry’s career is on the move!  On May 7, Megan performed with Disney’s Camp Rock actress/songstress Jasmine Richards in  a fundraising event in Ottawa, Canada. The Disney, star who has recently launched an anti bullying campaign,  invited Megan to sing her anti bullying hit single “Stronger”.  The Fundraiser event, hosted by Richards was inspired by Jamie Hubley,  an Ottawa gay teen who committed suicide last fall after being bullied. Proceeds from the event  will go to Ottawa Youth Services Mental Health Aid as the Hubley family requested.  Jamie’s father, Ottawa city councillor Allan Hubley, has been working hard to get anti-bullying Bills into the Ontario legislature.

http://www.youtube.com/watch?v=Nf_7hfA5Pgk

Designers know your role!

As designers you should always strive to put the visual face on a business,  don’t try to invent the face but  instead express what already exists. Find the heart and soul, the uniqueness of a brand. Capture it. Express it, and you’ve expressed the brand.

So much poor design has been made in the pursuit of  “originality,” “creativity,” “self indulgence” and “grabbing the viewer” and not articulating that communication is the key goal; and art is the tool.

“Don’t try to be original, just try to be good.”

Are Marketing and Ad agencies the new music labels?

Recently there has been articles in  Businessweek, Fortune and the LA Times that discussed the widespread use of music by indie artists in advertising.

While this is not a new phenomenon for the Atlanta based, Branding, Marketing and PR agency Archimedia Studios who has a long history of working with the music and film  industry, it is now a well-established practice that offers artists an excellent revenue stream. In some cases artists also get their first big hits via music that is featured in ubiquitous commercials.  Music supervisors and creatives in marketing are the now assuming the role of  A&R.

Fun.’s: “We Are Young” featuring Janelle Monae appeared in a Super Bowl Chevy commercial and celebrated multiple weeks at no. 1 on the Hot 100.

Now licensing for commercials is becoming a conscious strategy for building a musical brand.

The use of indie music in commercials as well as movies and tv continues to rise  Advertising is now one of the best channels for music distribution, and music is one of the most powerful channels for commercial message distribution.

Are advertisers the new record labels? Probably not, but they certainly are providing artists new channels to produce revenue from their music.

http://youtu.be/Wi58MXbe02I

 

Megan Landry Wins Top Female Artist with Anti Bullying Song

FOR IMMEDIATE RELEASE

Megan Landry Wins Top Female Artist with Anti Bullying Song

(Atlanta, Georgia April 19, 2012) Archimedia Studios announces that 15 year old Canadian singer/songwriter Megan Landry has been selected as “Top Female Artist” in their recent Archimedia STAR contest. Megan’s self produced video to her original song  “Stronger”, an anti bullying anthem, was selected from over 400 country, pop and rock entries. Megan’s own experience with being the target of bullying in school, inspired her to bring light to this serious and potentially lethal problem of bullying among our youth. Her honest and genuine music and lyrics deliver a powerful message to those that have fallen victim to bullies.

“Bullying is about power. If people were empowered to be okay with themselves, who they are — comfortable in their own skin — then the bully becomes powerless.  Regardless of where that bully is from … the school yard, the office or maybe even at home … people need love themselves and don’t let anyone tear them down. That’s what my song is about. ” – Megan Landry

“Stronger” continues to be recognized and applauded by anti bullying organizations from around the world.

Archimedia Star© is the latest service offering from Archimedia Studios, a branding, marketing and public relations firm that , for over thirty years, has been providing solutions to high profile film and music industry clients.  Archimedia STAR© focuses solely on advancing the careers of independent, unsigned artists. The company describes their latest innovation as an invitation only offering designed to maximize an independent artist’s industry exposure and profitability by implementing many of the unique  ”fast-track” branding, marketing, monetization and promotion solutions the company currently deploys for their film and music industry clients.

“After viewing “Stronger”, we knew that we found our Top Female Artist.  At just 15 years old, Megan demonstrates a maturity and self-awareness that much older, “established”, singer/songwriters  we come across all the time still lack. Megan’s lyrics are honest and from the heart wrapped in soundscapes that are distinctive, current and deeply personal. Megan, is an artist who has already established her own identity and originality both which are coveted but often elude many of today’s artists.” Vince Spagnolo – President Archimedia Studios

In addition to “Stronger” Megan also boasts  very impressive portfolio of original music that has also achieved success in various songwriting competitions.

http://www.youtube.com/watch?v=Nf_7hfA5Pgk

Media Contact:

Archimedia Studios

Email: spagnolo@archimediastudios.com

Website: www.archimediastudios.com

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