Man of Steel demonstrates “Super” Branded Entertainment Powers
Superman’s Achilles heel was always the green glow of Kryptonite, but now Superman has found another green symbol he actually enjoys – the dollar.
Not only is Superman: Man of Steel projected to soar to record breaking box office heights this summer, but the with more than 100 global promotional partners that have infused around $170 million in collective promotional support, the newest Superman installment is shaping up to be the most Madison Avenue-friendly film of the summer, and the most heavily promoted Warner Bros. film this year.
The blockbuster opens June 14 and counts among its promotional partners Warby Parker, which is offering Clark Kent-inspired glasses; Gillette, which produced a video series on how Superman shaves; Walmart, which is offering patrons an exclusive screening June 13; and Hershey’s Twizzler, with a promotion on Facebook that lets users create and star in a Superman-themed video. Also participating are Chrysler, Sears Roebuck & Co., Army National Guard, Kellogg Co. and Nokia — the film’s biggest global partner and Hardee’s and Carl’s Jr..
Here are a few of the Superman themed commercial spots:
Gillette
http://youtu.be/gycEBUYDHf8
Dodge
http://youtu.be/G9ZLSFUrGAM
Nokia
http://youtu.be/dwYatpwrs8s