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New Campaign Alert

January 21, 2013

Katie Holmes is expanding her presence in the beauty world! The actress, who is the first celebrity face of Bobbi Brown cosmetics, just signed on as the co-owner and spokesperson for Alterna haircare. According to Holmes, one of the driving forces behind her decision was the brand’s eco-friendly nature. “I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens,”

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