There has been many Photoshop disasters in 2011 by agencies. Some of them we have highlighted in a recent blog post. At the professional level there should be no excuse for bad cutouts, missing limbs, disproportionate body parts and over done digital makeup.
However, this Levis ad takes the inexcusable to a whole new level; notice the reflection. This is an error that you may expect from a teenager just learning Photoshop but certainly not at the professional level.
Come on Guys!
Have you forgotten the design process ?
- Receive requirement
- Sketch out rough
- Get approval
- Create artwork
- Review
- Create finished artwork
- Preflight and proof
- Notice reflection is upside-down*