The value of celebrity partnerships and endorsements with major brands for commercials, print ads, music videos has already shown it’s marketing prowess and profitability for both parties. There is now a new channel for celebrities to prove their star power – Paying for Tweets. Paying a celebrity thousands of dollars to promote your company in 140 characters or fewer may seem crazy. But a growing number of businesses are setting aside marketing dollars to do just that. For instance, Best Buy recently tapped reality star Kim Kardashian (Kim demands $10,000 every time she Tweets about a product) to tweet about its cell phones and Microsoft hired entertainment mogul Diddy to tout its mobile tagging service, Microsoft Tag, to his legion of Twitter followers. Any company can snag an endorsement from a star using services that connect advertisers with tweeters—for a price, of course.
How much does it cost for a celebrity endorsement? Below is a sampling of stars for hire on the SponsoredTweets platform.
- Fee per tweet
- Number of followers
Lindsay Lohan
$2,353
2,472,484
Frankie Muniz
$208
119,789
Jose Canseco
$3,900
400,475
Soleil Moon Frye
$5,850
1,449,763
Lance Bass
$134.33
104,288
Mike Tyson
$3,250
851,168
JWoww
$2,353
1,549,310
Tyrese
$4,550
1,595,225
Khloé Kardashian
$8,235.50
2,856,036
Source: SponsoredTweets