Few can argue the genius of Apple’s Steve Jobs. His passion, creativity and innovations will endure for generations. Through the years he has consistently demonstrated an “Outside the Box” approach to marketing which included; Opening Apple Stores, iTunes, digital storefronts (the App Store), to name just a few. However, the “Think Different” campaign in our opinion was simply marketing and advertising tactical brilliance.
Believe it or not, people once saw Apple as a washed-up relic of tech’s olden days, if they thought of the company at all. The dramatic Think Different campaign changed that forever. Its simple tribute to “the crazy ones” and footage of iconic celebrities, artists, and historical figures reminded the world Apple was here to stay while suggesting that, just maybe, a computer could be more than yet another box on your cubicle desk.