Our best advice to young designers working on advertising design concepts is “Sell the sizzle not the steak”. An old concept that still hold validity in today’s advertising world. What this means is , don’t just concentrate on the features of a product, concentrate on how they make the users life better.
Sell the sizzle not the steak
Our best advice to young designers working on advertising design concepts is “Sell the sizzle not the steak”. An old concept that still hold validity in today’s advertising world. What this means is , don’t just concentrate on the features of a product, concentrate on how they make the users life better.