Advertising

• 2012 Super Bowl Commercials Sneak Peek!
• The 2012 Doritos “Crash the Super Bowl” Contest
• Our 2011 Pick for – Biggest Social Media Marketing Blunder
• Our 2011 Top Picks – Video Advertising Campaigns
• Celebrities are Tweeting for Dollars
• Creative Halloween Ad Designs
• What’s the Cost of Prime Time?
• Still the Oldest Trick in the Book?
• Have we forgotten how to “Just Do It?”
• Super Bowl XLV Ads in 2011
• The “New Look” Advertising Professional?
• Advertising’s Power Words

Branding

• Is there still money to be made in Music?
• Music and Brands: the perfect marriage?
• Why do Brands Fail?
• Branding Made Easy
• The Magic Ingredient of Branding
• Branding Lessons from Lady Gaga?
• Brand Idenity not to be confused with Brand Image
• The Power of Brand
• The Art of the Slogan
• What is Brand?
• How does Image and Brand Affect your Bottom Line?
• People Pay For Value – Their Value, Not Yours
• Corporate Branding
• Myths of Branding
• Branding vs Brand Identity

Management Insights

• Don’t hide it, bring it!
• Do not do this!
• Is this your Boss?
• Put the “I” back in Team?
• What they don’t teach You in Ad School
• Signs that your Boss may be Wimpy!
• Avoid the Complacency Syndrome
• Is your Company a Community or ? …
• Management Insight: Coach or Dictator?
• 12 Lessons in Leadership
• The Cure for the Common Dysfunctional Team
• A formula for a successful leader?
• Tips on becoming a better leader, manager, etc.
• Ways to Motivate your Team
• Do you have a Dysfunctional Team ?

Marketing Insights

• Our Top 2011 Pick – Worst Marketing Blunder
• Will 20 Billion Video views convince you?
• Is there still money to be made in Music?
• Not using Video…better think twice
• Give ‘em the taste. Hold the calories!
• A Key Video Marketing Lesson from Old Spice
• 5 Effortless Youtube Video Marketing Tips
• A sign that your Marketing Strategy may be failing…
• Greatest Steve Jobs Marketing Moment
• What Does Twitter have in Common with Old-School Advertising?
• Lady Gaga’s Lessons in Marketing
• Common Marketing Blunder – Addressing Product Problems With Marketing
• Best practices in Marketing ROI and Analytics
• The New Marketing
• Common Marketing Mistakes to Avoid
• The End of Marketing?
• List Segmentation important to know how to use it
• So you want to sell records online?…
• Facebook Like vs a Qualified Email Address?
• Why every recording artist needs a website
• Marketing tip for musicians – Show Behind the Scenes
• Personal or Business Marketing, more than a Numbers Game…
• Our facebook obsession/fascination?
• The meaning of “Yes” in Sales?
• Is Email Marketing Worth your TIme?
• Most Common Marketing Mistakes
• Do you want to be a Closer!
• The truth about Mission Statements?
• Focus on PR
• Common Marketing Mistakes
• Reality in Advertising…
• Developing a Unique Selling Plan (USP)

Social Media Marketing

• Our 2011 Pick for – Biggest Social Media Marketing Blunder
• Are you feeling overwhelmed by all these Facebook changes?
• Facebook lessons from the Luxury Brands
• Are all those Facebook “likes” worth it ?
• Stay Ahead of your Competition – Facebook Advertising Tips
• How to find Facebook User Demographics and Totals By City
• Signs You Are Too Plugged In To Social Media
• Another Easy Way to Manage Multiple Social Media Accounts
• Google and Facebook potential Twitter suitors?
• Facebook’s Secret Sauce behind the News Feed
• Are your Facebook posts being seen?
• Ten Laws of Social Media Marketing
• Do not Focus on Quantity over Quality of Fans
• The Best Times to Post to your Facebook Fan Page
• Gen-Y Hooked on Social Media, Brands
• Twitter Hits Right Notes for Music Industry
• Social Media – Endless Opportunities