Disney Studios earns 17 Oscar nominations
Congratulations to Disney Studios for a banner year in film! Disney Studios earned 12 nominations from the Academy of Motion Picture Arts and Sciences for Lincoln (the most for any film this year), including for the coveted title of Best Picture, and one nomination each for Brave, Frankenweenie, Wreck-It Ralph, Paperman andMarvel’s The Avengers. Summary of Oscar® nominations: Lincoln (DreamWorks/Touchstone) — Best Picture [...]
Read more...2012 A Comeback Year for Hollywood
The motion picture industry is showing signs of a turnaround! Hollywood got the top present on its Christmas list today: a lucrative 2012. Despite a chilly summer at the box office, 2012 will mark the industry’s highest year on record and the first since 2009 when ticket sales increased, according to projections from analysts. The [...]
Read more...Why is music so essential for brands?
Brands are continually realizing the importance of music integration in their branding and marketing strategies. But why? Music can deliver not just a personal relationship, but a long-term loyal behavior as well by offering emotions, experiences, exclusivity and engagement. Music is a fundamental element in our lives. Although, we experience music in different ways, one [...]
Read more...When an Ad comes to Life
At the end of the third quarter of a matchup between the Miami Dolphins and the Seattle Seahawks (Nov. 25,2012), under a cloudless sky at Miami’s Sun Life stadium, the game was interrupted by a sudden downpour. The stadium’s sprinkler system had inexplicably turned on, drenching players and referees and momentarily delaying the action. For [...]
Read more...NBC Universal and AMEX bringing reality to Television Commerce
The idea of buying something you see in a TV show by pressing a button on your remote or smartphone has long been the stuff of futurist gabbing or science fiction. Now NBC Universal and American Express are the latest to try to turn the idea into reality. The companies have formed a partnership that [...]
Read more...Music and Brands: the perfect marriage?
Celebrity endorsements by film , television stars and athletes of brands is hardly a new phenomenon, however, lately, there has been a significant rise in the number of well-known recording artists lending their names, music and public persona to brands and brand-name designers’ promotional campaigns. We have little doubt that this trend will continue to [...]
Read more...Jenny Lane one of the best on Youtube!
Jenny Lane’s voice is undeniably one of the best on Youtube today. In her latest cover, “Wide Awake” by Katy Perry, not only is Jenny’s signature original arrangement present but her impeccable vocals are complimented by her most creative video production to date. Jenny Lane is an artist who is more than ready to breakout [...]
Read more...The 12 Most Persuasive Words in Advertising
The psychology department at Yale University studied consumers’ reactions to certain words in advertisements. The results were compiled to create the 12 most persuasive words. So what was the top word? You. ( You’re more likely to get your target audience involved if you address them directly.) The others: Money, save, new, results, health, easy, [...]
Read more...The top 7 mistakes made in a Sales Pitch
The “Pitch” is an argument or other persuasion used in selling, When an agency “pitches” their services or solutions to a potential client/buyer there is a minimal amount of time to compete for the clients attention, presenting only the concise information the client/buyer needs to discern differences and make a sound decision or judgement. The [...]
Read more...Why does Fast Food always look better in Ads ?
Why does McDonald’s food look so much better in ads than at the restaurant? Ever notice how the food you buy from McDonald’s tends to look a bit well, underwhelming, compared to the giant-sized photographs of their burgers they use on their menus? If so, rest assured your curiosity doesn’t stand alone. A Canadian woman recently [...]
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