Archimedia Studios announces Contest for Independent Artists!

We are very grateful for the success of our Archimedia STAR© program, an invitation only service offering  launched last year, designed to maximize an artist’s industry exposure and profitability by implementing unique  ”fast track” branding, marketing, monetization and promotion solutions to unsigned artists and bands in pop/rock, country and R&B . While just in the first phase of the program, we feel that we are presently working with some of the most talented rising stars in the industry.

The Archimedia STAR© program is an innovation, two years in development,  that allows us to utilize the same strategies, solutions and technologies that our company has been successfully providing to the film and music industries for the past 30 years but now being offered, for the first time, to independent artists at a cost they can afford.

The music landscape continues to get more crowded. Labels, in todays music Reality TV world, are looking for artists that have, essentially,  already proven themselves and their profit potential. The continued expansion of the “free music”  markets are making it increasingly difficult for the independent artist to produce any revenue. In a crowded market many artists are now being forced to play in local venues for just tips. Not to mention the many music industry “sharks” that are patrolling the waters preying on the vulnerability of the independent artist. The odds are against today’s artist, unless the artist can “differentiate and separate”  themselves from the  competition.

Archimedia Studios is searching for that one artist or band that wants to “STand Above the Rest!”  We will soon be announcing a contest with the winner filling our last Phase 1 opening in the Archimedia STAR© program at no cost!!!

The contest details and entry information will soon be announced on our Facebook Fan Page. “Like” us and check back often!

Archimedia STAR©: The Importance of Personal Branding for Artists and Musicians

One of the most important tools for advancing a career in the creative world is the use of a personal brand. Once the domain strictly of commercial enterprises, the principles of branding are now used successfully by individuals who want to clearly communicate why they are the best person to provide a service to the audiences they want to reach. The same principles that have made Steinway “the finest pianos in the world” and Nike products for athletes who “just do it” can be applied to musicians and artists who want to distinguish themselves from their peers.

Branding is an especially powerful marketing tool for creative artists because having a brand is about knowing your authentic unique gift and communicating that gift to the people you want to attract.

In short, a brand is your vision of who you are and what you do for your audiences. It encompasses:

• a message  that expresses what makes you unique and memorable  and distinguishes you from your competition  so that your target audience connects with you emotionally and wants to work with you.

How does branding apply to professional musicians and artists?

Think of all the wonderfully talented musicians and artists out there. If you perceive yourself as just one of hundreds of talented musicians, it is easy to feel discouraged from pursuing the career of your dreams. This is where having a brand can help turn your career around. Once you see yourself as unique, it reduces the pressures of competition because you know that you have something special to offer. It is the start of trusting your gift. The same holds true when you know why are you are the ideal person to satisfy the needs of your target audience. If you truly believe that you are the best person for that audience, it reinforces your uniqueness.

How can having a brand help boost your professional artistic career?

Having a brand also helps you work smarter, not harder, because your efforts are focused on the specific audiences you want to attract.

Your branding goal is to strive for  ”Differentiation”, it is then that will acheive “Separation” from your competition.

If you value  connectedness, abundance and authenticity, your brand is a powerful manifestation of those values. And the more you are aligned with your values, the more motivated and inspired you will be to pursue your goals.

As an artist, having a brand is a profound way to connect with your music and your audience, and a major step in taking your career to a new level. This is the mission of Archimedia STAR© – (Stand Above the Rest)

Archimedia Studios looking forward to 2012!

(Atlanta, GA. January 5, 2012) Happy New Year everyone!  We are thankful for a wonderful 2011 and are very excited for what is ahead for Archimedia Studios in 2012. In 2011, our core business continued to grow in the major artist, film and luxury brand markets, we introduced a new service offering in 2011 geared at the Country, Pop and Rock Indie markets called “Archimedia STAR©” – a unique, selective, results driven, fast-track  branding, marketing and promotion program designed to separate artists from the competition and to maximize their monetization potential across multiple channels. We are very fortunate to be working with some of the best emerging Indie talent in the business and proudly anticipate major advancements in their careers. Lastly, this year we also plan to announce some major partnerships with Indie Labels, Production and Film companies in support of “Archimedia STAR©”.  Archimedia STAR© joins our existing successful family of offerings iCMS© and eMarketer©. Through creativity, innovation and performance, we remain committed to delivering solutions that transform our clients brands and maximize their profitability.

Follow our Fan page on Facebook, there will be much more information forthcoming on Archimedia STAR© and all the happenings within Archimedia Studios!  Glad to have you all with us in 2012!   Vince Spagnolo, President of Archimedia Studios

Archimedia Studios set to launch New Product and Division

(Atlanta, GA. October 6,2011) Archimedia Studios, a leading Design, Marketing and Branding firm to the film, music and corporate sectors for over 30 years, is set to launch a new product offering and division.

“Whether it’s an artist, band or small business, to succeed in today’s market you must be able to “Differentiate and Separate” yourself from the competition tin order to  grow your brand and become more profitable. This has been the core of our company’s brand for studios, labels, luxury brands and corporations. (said Vince Spagnolo, President of Archimedia Studios).

“After almost two years in test markets, we are excited to be able to introduce a new product offering that will bring Archimedia’s brand of unwavering execution and proven results in design, marketing and branding to the small and middle markets of the entertainment and business sectors at remarkable cost effectiveness and at a level of quality and service that was once only afforded to the affluent of these sectors.” said Spagnolo. In support of this new product offering the company also plans on establishing another division in the Northeast.

“We feel that the timing for our product couldn’t be better.” said Spagnolo. “In both the entertainment and business sectors, I feel that there is somewhat of a perfect storm scenario in place; a declining, economy,  ever changing mediascapes, and the emergence of new marketing channels. This is resulting in an environment of confusion and anxiety for unsigned artists, bands, and small businesses as they try to navigate these treacherous and financially draining waters stocked with new schools of opportunity seeking “experts,” empty promises and unmeasurable returns.”

“We can’t guarantee your success but our new product is going to give you the best opportunity to achieve your goals and dreams, through our commitment, loyalty, dedication, trust and the effectiveness of our resources. We achieve our results from our focus on exclusivity and service, not volume. Our targeted market will continue to be a deliberate and concentrated client pool who are serious about their brand and committed to rising above the rest” (said Spagnolo)

The company plans an official press release with more details  on their new product and division in the upcoming weeks.

Archimedia Studios is a multi-discipline firm that partners with clients to architect the future of their brands and innovations. Their concentric approach to embracing today’s interconnected mediascape ensures that their high profile clients capture growth and opportunities through innovation, rigorous measurement and creative design excellence. The company offers resources that include Brand Identity, Branded Entertainment, Promotional Marketing, Social Media Marketing, e-Marketing, Media Planning and Forecasting, Traditional Media and Marketing, Web Design Development and Design, Print and Digital Advertising, e-Business Retail Merchandising.

Archimedia Studios Announces Custom Mobile Apps

ARCHIMEDIA STUDIOS ANNOUNCES CUSTOM MOBILE APP DEVELOPMENT

(Atlanta GA.) Archimedia Studios, a leading Design, Marketing and Branding firm to the film, music and corporate sectors for over 30 years,  announces that the company is expanding their client service offerings to include customized Mobile Apps.

With the continued growth of the smartphone and tablet, more consumers and fans will be getting their information from their iDevices.

“Brands are in the business of connecting with consumers. If there is one medium that’s perfectly suited for connecting with people, there is nothing better than mobile. It’s intimate, immediate and inimitable.” Says Vince Spagnolo, President of Archimedia Studios.

“One of the most vital aspects for successful cross-channel marketing is in the maintenance of consistency across channels and, in turn, maintaining the best user experience throughout, at every point that a consumer may touch. The difficulty is in how you combine the ‘old’ and the ‘new’ channels, not just to coexist, but also to contribute to each other to achieve customer conversion across multiple touchpoints.”

“We feel the mobile app can be uniquely positioned to provide this type of powerful cross-channel marketing solution. Wherever your consumer or fan is, they expect to find you, and they expect to have the same great experience across all channels. Maximizing communications with those consumers and fans will strengthen relationships, drive more revenue and differentiate the brand.” (Spagnolo said)

The company has a long standing tradition in embracing, adopting and adapting the ever changing “mediascape”.  Accompanied by their  “One Company, Total Solution” approach to orchestrating integrated  cross-channel marketing strategies,  Archimedia  Studios’ solutions have been proven to achieve  measurable growth, profitability and differentiation for their client’s brand in the least amount of time.

“Simple, powerful, profitable, brand differentiation is and will continue to be our trademark” (Spagnolo said).

Mobile Apps for client brands will be made available for  download from all the most popular app outlets, such as iTunes. Apps will also  support both Apple and Android platforms.

Luke Bryan – Sometimes things come in their own time…

Sometimes good things come in their own time. For country singer Luke Bryan, success came a little late, but he’s okay with that.

“It’s kind of taken a while, but it’s all come at the right time,” Bryan said. “You can have things happen too fast and not be altogether prepared for it. I wouldn’t have wanted to have anything happen faster.”

Bryan, a native of Leesburg near Albany, will be in Savannah April 17 as the opening act of Tim McGraw’s “Emotional Traffic Tour,” which also will feature The Band Perry. Bryan discovered music as a teenager when his parents gave him a guitar.

“I was 14 or 15 when I started singing in choir and youth groups,” he said. “I used to do a lot of plays in high school.”

After high school graduation, Bryan planned to move to Nashville to launch a music career, when his family was struck by tragedy. His older brother, Chris, was killed in a traffic accident even as Bryan packed his car to leave.

Instead of moving to Nashville, Bryan enrolled in Georgia Southern University at Statesboro. “I sang with groups all through college,” he said.

“When you get repeat customers and repeat fans, you know at least you’re doing things right because people are coming back to hear you,” Bryan said. “All through college, I felt ours was one of the best bands.”

After college, Bryan worked at his father’s agriculture and fertilizer business for a time. “I wasn’t very happy,” he said. “I realized it was time for me to move to Nashville. Looking back, it was certainly the best thing to do.”

In 2001, Bryan finally made the big move and within two months, had landed a deal as a songwriter. At the time his debut single was released in 2007, singer Billy Currington, a native of Rincon, was climbing the charts with “Good Directions,” which Bryan wrote.

In 2006, he married and today Bryan and his wife, Carolyn, have two sons, Bo and Tate. “It gives me something good to go home to,” he said.

His debut single, “All My Friends Say,” became a Top 5 single on the Billboard Hot Country Songs charts. His debut album, “I’ll Stay Me,” was released on Capitol Records that same year, and his latest album is “Doin’ My Thing.”

The awards Bryan has received include the Academy of Country Music’s Top New Artist and Top New Solo Vocalist in 2010. He received Country Music Television’s USA Weekend Breakthrough Video of the Year for “I Do.”

Since he released his first album, Bryan had Top Ten hits with “All My Friends Say” and “Country Man,” followed by three back-to-back No. 1 songs, “Do I,” “Rain Is A Good Thing” and “Someone Else Calling You Baby.” All five have gone gold.

The Bryan family experienced tragedy again in 2007, when his older sister, Kelly, died at the age of 39. Bryan has raised money for several causes, including St. Jude Children’s Research Hospital and the Make-A-Wish Foundation. In honor of his brother and sister, he raised money for the Leesburg YMCA by performing with some fellow Nashville songwriters.

McGraw is one of Bryan’s heroes, and he is excited to be touring with him. In Savannah, fans will hear Bryan’s new single, “Country Girl, Shake It for Me,” and some songs from the new album he is working on.

“Someday, I hope to be where Tim McGraw is, headlining all the shows, up for the big records, still making new fans and enjoying the fans I already have,” Bryan said. “I just want to continue to do what I love, which is play music.”

Success has finally arrived, but Bryan’s life hasn’t changed. “I still kind of go around and do the same things I love to do, although I’m a lot busier than I used to be,” he said.

“But it’s a different kind of busy,” Bryan said. “Instead of touring from a van, it’s a nice tour bus. Life is good and things are good, and it’s hard to keep a smile off my face.” (Linda Sickler and Best Country Singers.com)

Archimedia expands Mobile Web Support

Archimedia Studios announces expanded support for mobile devices in the company’s iCMS platform. “We have seen a huge increase in demands for mobile site design. The mobile web is becoming more like the PC web, and adaptations must be made ” , says Vince Spagnolo, President of Archimedia Studios.

A recent study showed that a dramatic increase in mobile web browsing came after the launch of the iPhone in 2008. The number of Smartphone users is increasing significantly each day with mobile browsers set to outnumber desktop browsers by 2012. Platforms such as iPhone, iPad, Android,BlackBerry and other Smartphones now offer very capable browsers. As a result, a considerable number of people visiting your website will be using their mobile phones. As a business or artist, you want to make it possible to anticipate those demands, and rise to the occasion. Mobile sites do just this by creating easier ways and more opportunities to convert traffic to sales.

If your website isn’t optimized for mobile use, you could be turning away these visitors. For example, if your site uses Adobe Flash, it won’t function properly on an iPhone. If your website is too busy and contains a lot of information, the mobile user may find it very frustrating to navigate through it.

Archimedia Studios iCMS platform now includes Smartphone and Mobile Platform Support for …

• Android Devices
• Apple iPad
• Apple iPhone
• Apple iPod, Touch
• BlackBerry Device
• LG Phones
• Motorola Phones
• Nintendo DS
• Nintendo Wii
• Nokia Phones
• Opera Mini Devices
• Palm Devices
• Sony Ericson Phones
• Samsung Phones
• Sony Playstation Portable
• Sony Playstation 3
• Windows CE Device, Mobile IE

Archimedia Studio’s with it’s iCMS web platform and eMarketer product,  is the industry leader in providing a one vendor,turnkey  Total Media Solution that is guaranteed to make your brand more known, efficient and profitable.

“Success doesn’t just happen, it is planned”

Coming to our Archimedia Studios Facebook Fan Page in 2011!

In 2011, we plan to bring you continued insights into our world of media arts: Graphic Design, Film, Photography, Web Design, Marketing, Advertising and Social Media.

However, our world is also tied to Country Music!  Besides, bringing you  updates on the good things our friends in country music are up to, we also will be giving recognition to the hard working young artists who we feel, strongly, are the rising stars of Country Music!

Thank you for joining us, tell your friends about this page and we look forward to a great year!

Like Us on Facebook at:  Archimedia Studios

Follow Us on Twitter: ArchimediaHQ

Archimedia Gives Back to the Community

Design & Marketing Firm “Gives Back” to the community

Archimedia Studios, a leading Atlanta based design and marketing firm servicing the country music and film industries recently initiated a “Give Back” program, in order to help promote the media arts in schools that would otherwise be unable to afford them.

In addition to a number of southern schools that were chosen to participate in the Archimedia Give Back program, The Schoolhouse Learning Center, located at Dorset Farms in South Burlington, was chosen to receive $15,000 to further the development of its website and promote the mission of the school.

The main criteria for school selection for the program is for the school to truly live its mission.  Vince Spagnolo, President of Archimedia Studios,  recently had the opportunity to visit The Schoolhouse, and was delighted with what he saw.  He noticed that the joy students find in learning was evident from the moment he walked into the building.  He was impressed by the faculty and members of the Board of Directors, who all clearly live the mission of the school.  Schoolhouse dedicates itself to being student-centered, family orientated, and open to all forms of diversity.  The five-year vision of the school includes promoting, Science, Math, Technology and Sustainability.

With the new website, Schoolhouse families will be even more connected to the school.  They will be able to see their children’s work, read their daily blogs and much more.   Students will be able to enhance their skills in the media arts through “short courses” in media arts.   Through Archimedia Studios, The Schoolhouse Learning Center will also have a promotional film to use on its website and in the community.

Spagnolo observed, “when students are in a warm and inviting environment and are so happy and attentive, their likelihood of becoming lifelong learners and good citizens of the world increases tremendously.  There’s no better investment than that.”

Archimedia to provide Country Western Music memorabilia to help school scholarship fundraiser

Archimedia Studios will be donating autographed memorabilia from the Country Music world to The Schoolhouse, a K-6 school located in South Burlington, Vermont,  Fall Scholarship Fundraiser on Saturday, September 20th from 6-10pm at Shelburne Vineyard (Shelburne, Vermont).

This event, which also marks the 40th Anniversary of  The Schoolhouse, will feature  wine tasting and a silent auction!  Archimedia Studios is happy to provide autographed  memorabilia to the silent auction from it’s Country Music friends; Martina McBride, Miranda Lambert, Lady Antebellum, Kellie Pickler and Terri Clark.

The Schoolhouse,  is also a recent recipient of a $15,000 donation from Archimedia’s “Give Back” program to promote the media arts in schools across the country.

Should be a great night !

(photograph Shelburne Vineyard)