Archive for Social Media Marketing
Our 2011 Pick for – Biggest Social Media Marketing Blunder
ShareChapStick—a brand whose marketing I don’t recall ever making any sort of impact. Until now. ChapStick posted a weird image on Facebook of a woman, backside in the air, looking for her ChapStick behind a couch . Many comments resulted objecting to the image. What does ChapStick do? They delete their comments. ChapStick’s ads with the [...]
Read moreAre you feeling overwhelmed by all these Facebook changes?
ShareThe Facebook team as they unveiled development updates at the f8 conference in San Franciso. Facebook has officially hit 800 million users. These users continue to become more and more business oriented so it should be interesting to see what Google‘s next move is in an effort to keep up (or is FB trying to keep [...]
Read moreFacebook lessons from the Luxury Brands
ShareHere are 8 of best practices and strategies used for brands on Facebook that were drawn from our friends in the luxury industry: 1. Offer premium content. Lancôme lets visitors upload a photo and virtually try on makeup with its “magic mirror” app. Mercedes-Benz lets fans listen, download, and explore music from its long-running “Mixed [...]
Read moreAre all those Facebook “likes” worth it ?
ShareWant to get exclusive content on our brand Facebook page? “Like” us! Want to participate in our fun new contest? “Like” us! Want to take advantage of the discount? “Like” us! This is the new hot tactic used by marketers nowadays to get their fan count up. They are constructing the “like” walls. A number [...]
Read moreStay Ahead of your Competition – Facebook Advertising Tips
ShareAs with most things in life, to get ahead of your competition you only need to do a couple of things different to them to make a big difference. It’s no different with Facebook advertising and here are a few small tweaks you can make to your next campaign that can make a real difference [...]
Read moreHow to find Facebook User Demographics and Totals By City
ShareAre you missing out on opportunities to connect with potential customers on Facebook? There is a very quick and simple way to discover user demographics according to city on Facebook. Follow these steps to find out how: Log into Facebook and click on the Ads and Pages button in the left column of the screen. [...]
Read moreSigns You Are Too Plugged In To Social Media
ShareIn our increasingly “plugged in” culture there are some who question whether it is possible to become too plugged in. You know you are too plugged in to Social Media if….. 1. You think a water proof iPhone for the shower or tub makes sense 2. You have tweeted during sex 3. You believe the [...]
Read moreAnother Easy Way to Manage Multiple Social Media Accounts
Share It’s not easy navigating a multiplicity of social media accounts for yourself and a client—sometimes multiple clients—at the same time. But thumbs up! The super-helpful iPhone app MySocialMania doesn’t just keep you connected to all your social nets on the go, it also cross-updates messages and photos on multiple sites at once, including: Facebook, MySpace, LinkedIn [...]
Read moreGoogle and Facebook potential Twitter suitors?
ShareTwitter is in “early talks” with potential buyers including Facebook and Google, as it hopes to secure a buyout in the region of $10 billion , the Wall Street Journal reports. Thursday, 10 February 2011 According to the publication, the micro-blogging site – which now boasts over 175 million users – is generating a significant [...]
Read moreFacebook’s Secret Sauce behind the News Feed
ShareYou may not realize it, but News Feed only displays a subset of the stories generated by your friends — if it displayed everything, there’s a good chance you’d be overwhelmed. Developers are always trying to make sure their sites and apps are publishing stories that make the cut, which has led to the concept of [...]
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