Archive for Marketing Insights
Our Top 2011 Pick – Worst Marketing Blunder
ShareBooty-Shaping Shoes …Really Now??? You can firm up your butt just by strapping on a pair of shoes and walking around? No sweating? No grunting? No exertion? Sound too good to be true? According to the FTC, it is. The agency announced in September that Reebok had agreed to a $25 million settlement to resolve [...]
Read moreWill 20 Billion Video views convince you?
ShareNot convinced about the importance of video marketing yet? Anyone who works with us knows the value we place on the use of video in the marketing and branding of signed and unsigned artists and bands. While it’s a given, the importance of the social media channels such as Facebook and Twitter in an artists [...]
Read moreIs there still money to be made in Music?
ShareAs technology continues to be one of the “key” driving forces behind the evolution of the music industry, there are signs that consumers may not be paying for recorded music in the future —thus, will the old monetizations models for artists and labels still work? Better yet are they working now? When the dust finally [...]
Read moreNot using Video…better think twice
ShareArtists, bands and businesses… IF… You have yet to use video for your personal or business brand promotion Say you don’t have the time to use it Don’t have a video EPK? Think you don’t need video in your marketing and branding strategies You may Want to Think Twice about it. Why ?… 1: 60% [...]
Read moreGive ‘em the taste. Hold the calories!
ShareSnackable. Bite-sized. Simple. Small portions. Nuggets. Easy to make. Easy to digest. Satisfying. Variety. Moderation. Less is more. It’s not a diet, it’s a marketing strategy. With modern communication technology, consumers expect consumption to be easy and painless, from engagement to service to transaction. Consumers are now trained to sample…Their filters are strong, and their [...]
Read moreA Key Video Marketing Lesson from Old Spice
Share The Old Spice Guy campaign, one of the most popular viral ad campaigns in history, has set the bar for how other companies and agencies can approach viral advertising, by focusing on the fans first. Old Spice has struck a perfect balance of content and advertising. The key to their video marketing campaign success is; [...]
Read more5 Effortless Youtube Video Marketing Tips
ShareVideo should be on every business’, artist or band’s to do list. Why? Because web video and rich media engages, persuades and motivates like no other marketing tool. Here are 5 basic tips on Video Marketing on Youtube to get you started on the right path. 1. Use a Keyword Rich File Name Even though [...]
Read moreA sign that your Marketing Strategy may be failing…
ShareHow can you tell that your marketing strategy may not be working well? (answer) If you continually hear remarks that you, your product or business is the “the best kept secret”.
Read moreGreatest Steve Jobs Marketing Moment
ShareFew can argue the genius of Apple’s Steve Jobs. His passion, creativity and innovations will endure for generations. Through the years he has consistently demonstrated an “Outside the Box” approach to marketing which included; Opening Apple Stores, iTunes, digital storefronts (the App Store), to name just a few. However, the “Think Different” campaign in our [...]
Read moreWhat Does Twitter have in Common with Old-School Advertising?
ShareIt’s the Headline! What? Twitter has become the place for sharing content links. If your content catches attention on Twitter and spreads, suddenly you’re getting significant traffic from people who may have never visited your site before. What you share on Twitter is not just about the actual value of the content. It’s also about [...]
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