Archive for Advertising
Is Vogue’s ban on ultra thin photos genuine?
ShareVogue’s 19 international editions will no longer feature photos of fashion models who “appear to have an eating disorder,” the magazine’s editors announced recently. The Vogue editors said that beginning in June, editions in America, France, Britain and China, for starters, will no longer feature models with visible signs of eating disorders. It also suggested [...]
Read moreYouTube view counts, the game is changing
Share After investing $100 million to create content channels, YouTube’s focus has shifted from directing viewers to videos of skateboarding dogs to enticing them into longer, more engaging videos—the kind that are, not incidentally, more appealing to advertisers. On March 15, YouTube altered its recommendation system to make the time spent with a video or [...]
Read moreAre Marketing and Ad agencies the new music labels?
ShareRecently there has been articles in Businessweek, Fortune and the LA Times that discussed the widespread use of music by indie artists in advertising. While this is not a new phenomenon for the Atlanta based, Branding, Marketing and PR agency, Archimedia Studios , who has a long history of working with the music industry, it [...]
Read more2012 Super Bowl Commercials Sneak Peek!
Share Don’t want to wait until Super Bowl Sunday (Feb. 5)? Here are some sneak peaks of this year’s Super Bowl Commercials.
Read moreThe 2012 Doritos “Crash the Super Bowl” Contest
Share“Crash the Super Bowl,” Doritos’ annual contest which pits consumer-created spots for the brand against each other for the chance to have one air during the big game, is back. This year, 6,100 entries were submitted, and today, Doritos revealed the five finalist videos that will compete for consumer votes. This is the sixth year [...]
Read moreOur 2011 Pick for – Biggest Social Media Marketing Blunder
ShareChapStick—a brand whose marketing I don’t recall ever making any sort of impact. Until now. ChapStick posted a weird image on Facebook of a woman, backside in the air, looking for her ChapStick behind a couch . Many comments resulted objecting to the image. What does ChapStick do? They delete their comments. ChapStick’s ads with the [...]
Read moreOur 2011 Top Picks – Video Advertising Campaigns
ShareThis creative campaign surely will be topping many “top” lists. With over 62 million views, who could forget Little Darth, the endearing kid in the Vader mask attempting to use The Force on his dog, a peanut-butter sandwich and, more successfully, a Passat. Volkswagen gave this the ultimate paid placement in the Super Bowl but [...]
Read moreCelebrities are Tweeting for Dollars
ShareThe value of celebrity partnerships and endorsements with major brands for commercials, print ads, music videos has already shown it’s marketing prowess and profitability for both parties. There is now a new channel for celebrities to prove their star power – Paying for Tweets. Paying a celebrity thousands of dollars to promote your company in [...]
Read moreWhat’s the Cost of Prime Time?
ShareSo you want to run your product’s ad during some of the most coveted prime time TV slots? Well, you may have to crack open that “piggy-bank”. The costliest prime-time show ad space on this year’s schedule is tied between ”American Idol” and NBC’s “Sunday Night Football”. The average cost of running a 30-second prime time [...]
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