One of the cold, hard facts about the music business is that no matter how good a musical artist you are, having a successful public career is not just about your music, it’s about your Brand!
Brands transcend music!
Great music plus great brand equals great artist. You can’t have one without the other. Spend time getting the music right. Spend time getting the brand right.
Branding, not the product, is the “Key” to an artist’s success and more importantly their longevity!
Product and Brand are not equal, there are differences;
- Record Labels make products, fans make brands
- Products Can Be Copied and Replaced but Brands Are Unique
- Products Can Become Obsolete but Brands Can Be Timeless
- Products Are Instantly Meaningful but Brands Become more Meaningful over Time
In the end, great brands sell records, drive sales, compel advertisers, influence decisions makers and monetize networks.
How strong is your Brand?
Are you taking the necessary steps to develop your Brand?