5 Effortless Youtube Video Marketing Tips
Video should be on every business’, artist or band’s to do list. Why? Because web video and rich media engages, persuades and motivates like no other marketing tool. Here are 5 basic tips on Video Marketing on Youtube to get you started on the right path.
1. Use a Keyword Rich File Name
Even though the file name is not exposed to viewers, the keywords in the video file name may count toward your ranking in the YouTube search results. It’s better to use a file name such as youtube-video-marketing-tips.mov rather than video-2011-08-25.mov
2. Set the Video to Unlisted During the Upload
You can change the default setting of Public to Unlisted while the video is uploading, so that the video is not public until you have had a chance to properly set all the options. Unlisted is better than Private if you want to send the link to a few people for review before you make the video public.
3. Use a 16:9 Aspect Ratio for Content
If your marketing video includes a screencast, set your browser and your capture tool to 1280 x 720. For video footage, also use a 16:9 aspect ratio. 720p is fine for YouTube, since most viewers don’t change the resolution from a lower default.
4. Keep Your Video Short
In our short attention span world, it’s best if your video is no longer than three minutes. Some people even consider this to be too long and recommend two minutes as a maximum length.
5. Consider Your Mobile Audience
An ever increasing number of people access YouTube videos via their iPhones, Androids and other devices. Avoid using any tiny print or any other elements that can’t be easily read on these devices.
Ok, I know we said 5 tips, but here are 2 bonus tips!
Get the Voice Audio Right
Even the best video production can be rendered ineffective by poor voice audio. This is probably one of the most annoying things we see on Youtube, great video but sounds that is either to soft, noisy or over modulated.
Use a tripod!
Nothing is worse and more annoying and dizzying to a viewer than a bouncing screen resulting from a videographer ‘s unsteady hand.
